WHAT THE EXPERTS SAY
Ben Wright, CEO of Velocity Global, a Denver-based international employment services firm
“I’m not surprised Levy spent months getting to know his distributor. Not only is this a good practice when making that decision; it’s the only way to establish trust and a long-lasting relationship in Japan.”
Alberto Perlman, co-founder and CEO of Zumba Fitness
“I like how Eyal zeroed in on the fact that what closes the sale is touching the Yogibo. I hope he’s making sure he can get out of his distribution agreements if he’s not happy. I learned the hard way to always have outs in contracts.
“Has he tested infomercials? Sometimes infomercials can replace the need for a tactile experience— they’re a great way to expand internationally as long as distributors can get the right margins.”
author of Global Brand Strategy: World-Wise Marketing in the Age of Branding
“I’m astonished by Levy’s ambition. Going international at this early stage is daring, given Levy has to do all the heavy lifting.
“He is right to allow strategy modifications. Not adapting to local conditions is the most important reason many international expansions fail.”