Con­nect­ing

Inc. (USA) - - CONTENTS - BY KEVIN J. RYAN

Want to lure a big-name CEO onto your board? These founders tell how they did it

The smartest en­trepreneurs don’t only look ahead—they also check the rearview mir­ror. “Tech founders tend to as­sume that ev­ery­body in the past has done things badly. I think that’s a fa­tal flaw, ” says Matthew Gross, founder of Newsela, an edtech startup. Whether they’re in­vestors or board mem­bers, you can profit from for­mer ex­ecs in the very in­dus­tries you are tak­ing on.

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