Inc. Life


Weath­er­man Joel Gratz turned his love for ski­ing into a busi­ness

OpenSnow—Boul­der, Colorado

Pow, short­hand for pow­der, is the deep, fluffy stuff skiers crave. It’s also dif­fi­cult to pin­point in the Rock­ies, given the to­pog­ra­phy and winds. In 2010, me­te­o­rol­o­gist Joel Gratz left a steady job at an in­sur­ance out­fit to launch OpenSnow, a $19 an­nual sub­scrip­tion snow-find­ing app. What started as an email blast is now a prof­itable busi­ness that reached two mil­lion unique users last year.

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