Weatherman Joel Gratz turned his love for skiing into a business
Pow, shorthand for powder, is the deep, fluffy stuff skiers crave. It’s also difficult to pinpoint in the Rockies, given the topography and winds. In 2010, meteorologist Joel Gratz left a steady job at an insurance outfit to launch OpenSnow, a $19 annual subscription snow-finding app. What started as an email blast is now a profitable business that reached two million unique users last year.