Sheena Yai­tanes might have an MBA, but her true pas­sion is color— and it shows

Inc. (USA) - - CONTENTS - —SHEILA MARIKAR

Af­ter Sheena Yai­tanes got her MBA in 2010, she re­calls, “there were no jobs.” She asked her­self: What did she love most? “The first thing that came out of my mouth,” she says, “was ‘color.’ ” So she be­came an ap­pren­tice to the L.A.-based ab­stract artist Stephanie Pryor. That experience in­forms Kosås, Yai­tanes’s cos­met­ics com­pany, which sells its wares through more than 100 re­tail­ers and en­joys a great rep for its rich colors and zero-waste phi­los­o­phy. But Yai­tanes still makes time to paint.

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