Sheena Yaitanes might have an MBA, but her true passion is color— and it shows
After Sheena Yaitanes got her MBA in 2010, she recalls, “there were no jobs.” She asked herself: What did she love most? “The first thing that came out of my mouth,” she says, “was ‘color.’ ” So she became an apprentice to the L.A.-based abstract artist Stephanie Pryor. That experience informs Kosås, Yaitanes’s cosmetics company, which sells its wares through more than 100 retailers and enjoys a great rep for its rich colors and zero-waste philosophy. But Yaitanes still makes time to paint.