Some entrepreneurs will tell you that building their company was so hard they could never do it again. Not Kilgore. She launched her latest beauty venture a year and a half ago, but started her entrepreneurial career in the 1990s, with the spa chain Bliss. After selling a $30 million chunk of it to LVMH in 1999, she started Soap and Glory, which sold for a reported $50 million. FitFlop soon followed. Now, Kilgore is taking on the direct-to-consumer trend in an industry that has plenty of margin to play with. “The retailer takes 60 percent right off the bat,” she says. “People don’t know that if a factory makes a lipstick, that lipstick is available to any other brand that works with that factory.” The common thread through all of Kilgore’s businesses: Every one has been entirely self-funded.