Melonee Wise


Inc. (USA) - - 100 FF - —Maria Aspan

The serial en­tre­pre­neur and CEO of the ware­house-robot maker has spent her ca­reer build­ing bet­ter, smarter au­toma­tons. A trained me­chan­i­cal en­gi­neer who’s reg­u­larly hailed as a lead­ing vi­sion­ary, Wise was an early em­ployee at prom­i­nent (now-de­funct) robotics ac­cel­er­a­tor Wil­low Garage and co-founded Un­bounded Robotics be­fore Fetch’s founders tapped her to lead their just-launched com­pany. Since 2014, Wise has raised $48 mil­lion for Fetch and lined up more than 50 big cus­tomers, in­clud­ing In­di­tex (Zara’s par­ent com­pany) and DHL, which use Fetch’s cloud-based soft­ware and ware­house hard­ware to an­a­lyze data as well as to sort and ship goods. Now Wise is hard at work on de­vel­op­ing a robot with an arm— a com­po­nent of “the holy grail of robotics in gen­eral,” as she puts it.

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