Amy Er­rett

MADI­SON REED

Inc. (USA) - - 100 FF - —J.B.

What would be a dream gig for most was less than thrilling for Er­rett. The former CEO had nabbed a gen­eral part­ner po­si­tion at Howard Schultz’s in­vest­ment firm, Maveron, but “I got up ev­ery day think­ing about how the CEOs I funded were hav­ing all the fun,” says Er­rett. So, in 2013, she de­cided to go big with Madi­son Reed, her di­rect-to-con­sumer startup that’s at­tempt­ing to up­end the $18 bil­lion hair care in­dus­try with cleaner, cus­tom­iz­a­ble, at-home dye kits. The brand is now fol­low­ing in the foot­steps of Dry­bar, with its own Color Bars in New York City and San Fran­cisco—and $70 mil­lion in fund­ing from in­vestors in­clud­ing Maveron.

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