Koel Thomae

NOOSA YO­GHURT

Inc. (USA) - - 100 FF - —K.W.

On a trip back home to Aus­tralia, Thomae dis­cov­ered a vel­vety, tart, honey-in­fused yo­gurt. A se­ries of events—a three-hour lunch with the fam­ily that owned the yo­gurt recipe, a mod­est wind­fall from work­ing at bev­er­age startup Izze (which sold to Pepsi), find­ing a dairy farmer in her adopted town of Boul­der, Colorado—led to the launch of Noosa in 2010. Now, with $220 mil­lion in rev­enue and pri­vate equity back­ing, Noosa’s a con­tender in the high-stakes yo­gurt wars.

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