CON­CEPTS AP­PEAL TO FRAN­CHISE IN­VESTORS’ UNIQUE NEEDS

Inc. (USA) - - FRANCHISE -

The fran­chise in­dus­try is di­verse enough that in­vestors can find con­cepts fit­ting nearly any need. From life­style busi­nesses that blend en­trepreneur­ship with per­sonal ful­fill­ment to high- growth busi­nesses with enough chal­lenge and ex­cite­ment for the most am­bi­tious in­di­vid­ual, to­day’s fran­chises have some­thing for al­most ev­ery­one. Prospects for Dream Va­ca­tions are ini­tially at­tracted to the travel fran­chise be­cause of their per­sonal pas­sion for travel cou­pled with low startup cost and the chance to be home- based, says Deb­bie Fior­ino, se­nior vice pres­i­dent of the Fort Laud­erdale- based fran­chiser. “In ad­di­tion, we are one of the few fran­chises that give own­ers the op­tion to work their fran­chise ei­ther full- time or part- time,” Fior­ino notes. “Plus, be­ing in the travel in­dus­try, they can take ad­van­tage of travel perks.” More than 1,200 Dream Va­ca­tions fran­chises op­er­ate in all 50 states. Over the next year, Fior­ino says, the com­pany an­tic­i­pates grow­ing its net­work by 15 per­cent. The bal­ance of ef­fi­ciency and curb ap­peal of the My Place Ho­tels of Amer­ica lodg­ing fran­chise is one of its main at­trac­tions, says Ryan Rivett, pres­i­dent and chief ex­ec­u­tive of­fi­cer of the Aberdeen, South Dakota- based com­pany. “From the foot­print of our en­gi­neered pro­to­types to the ease of op­er­a­tion of our plat­form, fran­chisee feed­back af­firms our po­si­tion as a leader in ef­fi­ciency. Do­ing that bet­ter than most has re­sulted in an ex­cep­tional fran­chise experience for guests, op­er­a­tors, and own­ers,” Rivett says. My Place has 44 lo­ca­tions up and run­ning across 21 states. Over the next year, the fran­chise is ex­pected to open more than 70 lo­ca­tions. Af­ter early ex­pan­sion near its Mid­west roots, My Place lo­ca­tions are pop­ping up far­ther afield. “We’ve been very busy seek­ing new re­la­tion­ships be­yond the Mid­west— east and west, coast to coast,” Rivett says.

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