When Ap­ple Can­ni­bal­ized itunes

ARE WE NEAR­ING THE END OF MU­SIC STREAM­ING APPS?

Industry Leaders - - Content Features -

Ev­ery time she chooses to dig into a mu­sic magazine, Ali­cia Wood­ham re­al­izes just how sig­nif­i­cant mu­sic stream­ing is in her life.

“I prob­a­bly hate go­ing through mu­sic mag­a­zines nowa­days be­cause when I come across a blurb re­lated to records, all I want to do is push the im­age and start lis­ten­ing,” says Wood­ham, a mu­sic stu­dent, who also hap­pens to be a huge Bey­oncé fan. “It is a mere hint that based on im­me­di­acy and suit­abil­ity, there is an ab­so­lute no need of shov­ing the ge­nie back in its bot­tle.”

Not so long ago, the most con­ve­nient method to find the mu­sic used to be jump­ing in your car and drive to a store. Now the method of con­ve­nience has been re­placed by Stream­ing Mu­sic and Google Search. The tech gar­gan­tuan like Ap­ple, which is known to have the world’s largest mu­sic store, can­ni­bal­ized its very own mu­sic sales the ‘ itunes’. That is how we got Ap­ple Mu­sic. Maybe, it is an in­di­ca­tion of where the future of the mu­sic in­dus­try is head­ing up to.

AP­PLE ITUNES

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