BENTLEY TO COMPETE WITH TESLA BY LAUNCHING ITS EV
Tesla has acquired the luxury sedan market so well, and according to reports Bentley is considering joining in by launching its own EV. Tesla Model S costs around $100,000 while Bentley would likely sell for approximately $200,000, so it will be a Tesla competitor but for twice the price.
According to reports, Bentley is planning to build a bespoke electric car by joining the rest of the Volkswagen Group, together with Porsche and Audi. Rolf Frech, Bentley engineering chief said that “We are currently in the stage where we are assessing all the possibilities, but there are a lot of question marks behind this. I think we will have an answer within the next six months to a year to come to a decision on which direction to go, but certainly electric will be a future strategic direction for Bentley. ”
Even when the car will be underpinned by the electric platform that was used in Porsche Mission E, it would have exterior and interior of Bentley. Also, it would not be of the same size as Porsche EV and will have its own design features.
Rolf Frech indicated that the Bentley’s electric car could be based on the Speed 6 concept. Frech noted that the car’s low center of gravity and sporty driving dynamics would be suitable for an electron- driven powertrain. Of course it all has to make business sense for the brand before it is committed to producing.
Unsurprisingly, Bentley could discard the idea before the car reaches showrooms and may leave the production of electric vehicles to the Volkswagen Group brands. Nevertheless, Tesla has proved that there is a market for luxury electric vehicles. And, there’s no brand that implements performance and luxury better than Bentley.