BENT­LEY TO COM­PETE WITH TESLA BY LAUNCH­ING ITS EV

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Tesla has ac­quired the lux­ury sedan mar­ket so well, and ac­cord­ing to re­ports Bent­ley is con­sid­er­ing join­ing in by launch­ing its own EV. Tesla Model S costs around $100,000 while Bent­ley would likely sell for ap­prox­i­mately $200,000, so it will be a Tesla com­peti­tor but for twice the price.

Ac­cord­ing to re­ports, Bent­ley is plan­ning to build a be­spoke elec­tric car by join­ing the rest of the Volk­swa­gen Group, to­gether with Porsche and Audi. Rolf Frech, Bent­ley en­gi­neer­ing chief said that “We are cur­rently in the stage where we are as­sess­ing all the pos­si­bil­i­ties, but there are a lot of ques­tion marks be­hind this. I think we will have an an­swer within the next six months to a year to come to a de­ci­sion on which di­rec­tion to go, but cer­tainly elec­tric will be a future strate­gic di­rec­tion for Bent­ley. ”

Even when the car will be un­der­pinned by the elec­tric plat­form that was used in Porsche Mis­sion E, it would have ex­te­rior and in­te­rior of Bent­ley. Also, it would not be of the same size as Porsche EV and will have its own de­sign fea­tures.

Rolf Frech in­di­cated that the Bent­ley’s elec­tric car could be based on the Speed 6 con­cept. Frech noted that the car’s low cen­ter of grav­ity and sporty driving dy­nam­ics would be suit­able for an elec­tron- driven pow­er­train. Of course it all has to make busi­ness sense for the brand be­fore it is com­mit­ted to pro­duc­ing.

Un­sur­pris­ingly, Bent­ley could dis­card the idea be­fore the car reaches show­rooms and may leave the pro­duc­tion of elec­tric ve­hi­cles to the Volk­swa­gen Group brands. Nev­er­the­less, Tesla has proved that there is a mar­ket for lux­ury elec­tric ve­hi­cles. And, there’s no brand that im­ple­ments per­for­mance and lux­ury bet­ter than Bent­ley.

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