THE ‘STAR WAR’
Everyone is aware why high-profile artists like Jay-z and Taylor Swift have reportedly pushed back against the music on demand model. It is not easy to sit back and hope for your songs to get streamed over 1,000 times in order to make the same amount of money, which you once made on a basic 10-track album. Tough, isn’t it?
Both high-profile singers aren’t fighting against the concept of streaming, but against the business model, which pays fractions of cents per stream.
Jay-z, in March 2014, launched an independent music on demand service- Tidal. The service aimed at changing the course of entire music history, but so far, the course has been hard for the service since its launch, and as a matter a fact, has been subjected to a heavy criticism. So far, the company has lost two CEOS and with a strict subscription plan, $10 per month, it competes with free websites and versions of streaming services.
On the other hand, Taylor Swift has received a fair amount of success while dealing with the matter of streaming. As an outspoken adversary of
On-demand streaming music services have carved their own niche by building an incentive of ‘Pay for only what you actually listen’ into the world of the music industry to create works with lasting value.
streaming and file sharing as debasing music, she has held her work from music on demand services such as Spotify. Not only this, she also threatened to hold back her mega-hit ‘1989’ record from Apple Music. The IOS giant, to its credit, promised to pay for ‘ per stream’ basis to all artists in response.
As the business of music, began expanding, gradually and agonizingly, across the digital age’s rack, the convenient spot amid the royalty flow of music for the songwriters started deteriorating. The outrageous decline in sales of the album, the result of the shift to digital retail from brick and mortar, and now the music on demand trend, has given a major blow to mechanical royalty income of songwriters.
So far, the royalty rates for performances, which songwriters demand from streaming services, for instance, Youtube, Pandora, Amazon Prime, Apple Music, Spotify, etc, are lower than the payouts offered by terrestrial-radio, in most cases.