AF­TER ALL, IT’S A FAN-BASED IN­DUS­TRY

Industry Leaders - - Imminent Trends -

The fo­cus of mu­sic in­dus­try on smart­phones has re­sulted in an ar­range­ment of acous­ti­cally bar­gained sce­nar­ios. Mu­sic afi­ciona­dos have been forced to put to­gether home au­dio sys­tems that are dys­func­tional, for in­stance, iphones con­nected into old-age stereos, lap­top speak­ers that are highly in­ad­e­quate, etc. The en­tire ex­pe­ri­ence of lis­ten­ing at home, which used to be a bas­tion of emi­nent fi­delity per­fec­tion, was os­tra­cized to an af­ter­thought.

But the trans­for­ma­tion is un­der progress. Smart speaker sys­tems, which are ca­pa­ble of su­pe­rior au­dio fi­delity and can be con­nected to the In­ter­net, are now rev­o­lu­tion­iz­ing the way how mu­sic ar­rives at peo­ple’s home, as­sist­ing un­prece­dented multi-user, multi-room, and multi-source lis­ten­ing ex­pe­ri­ences, and mak­ing the home, once again a best place to dis­cover and en­joy the mu­sic via stream­ing.

An­other fun­da­men­tal switch re­sides in mu­sic cre­ators dis­cov­er­ing a fresh way to be heard and to cre­ate more con­nected and deep re­la­tion­ships with their lis­ten­ers. It is a new stan­dard, which re­quires an en­hanced and dif­fer­ent ap­proach for mu­sic pro­mo­tion and cu­ra­tion, but one that pro­vides

Re­defin­ing the form of an art is noth­ing new, nor is the idea of stream­ing that started pro­cess­ing in the late 1930s with lift mu­sic.

ex­po­nen­tially im­proved con­trol to artists over the method their cre­ation is ex­pe­ri­enced. Mu­sic lovers of to­day de­mand a more prac­ti­cal en­gage­ment in shap­ing their per­sonal bond with the artists and the mu­sic they love.

With the dig­i­tal age of smart­phones and smart speak­ers in be­tween, the ab­so­lute po­ten­tial of mu­sic stream­ing to no­tify the cre­ative process stays in­fin­itely promis­ing and un­tapped.

The future be­longs to those who can es­tab­lish the most seam­less link be­tween the au­di­ence, the artist, and their work. It will be the mu­sic artists who will be re­spon­si­ble for defin­ing how the future of mu­sic on de­mand is go­ing to look like.

The future be­longs to those who can es­tab­lish the most seam­less link be­tween the au­di­ence, the artist, and their work.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.