BE­CAUSE CUS­TOMERS DE­CIDE YOUR FUTURE AF­TER ALL

Industry Leaders - - Imminent Trends -

Dur­ing the early days of Ap­ple Inc.’s launch, the com­pany used to carry out its task in a garage, which be­longed to the tech ge­nius who rev­o­lu­tion­ized the world - Steve Jobs. Now this is a com­mon fact, which most of the in­di­vid­u­als who share a keen in­ter­est in Ap­ple legacy are well-aware of, but what they aren’t aware is that all cus­tomer calls were an­swered by the founders, Jobs and Steve Woz­niak, his busi­ness part­ner. An­swer­ing the cus­tomer calls was a prac­tice that Jobs con­tin­ued for the rest of his life. Jobs be­lieved in pour­ing a whole­some amount of re­source into Ap­ple’s cus­tomer ser­vice.

In­vest­ment in cus­tomer ser­vice is very cru­cial. For in­di­vid­ual com­pa­nies, such in­vest­ment en­sures fi­delity among the cus­tomer base, and it’s a sig­nif­i­cant tool in lur­ing new cus­tomers. The ba­sic el­e­ment in this in­vest­ment to cre­ate happy cus­tomers is in­vest­ing in cus­tomer train­ing dur­ing the ini­tial stage. No mat­ter what the in­dus­try is, if all com­pa­nies start in­vest­ing in cus­tomer ser­vice, it’ll drive an eco­nomic growth. Al­ways re­mem­ber, cus­tomer ser­vice is an im­por­tant el­e­ment for boost­ing cus­tomer ex­pe­ri­ence.

The high-pro­file CEO, Steve Jobs, used to in­volve him­self in al­most ev­ery de­tail in the busi­ness of Ap­ple. The co­founder of the tech be­he­moth was in­volved even in the ba­sic in­quiries re­quested on cus­tomer ser­vices. En­sur­ing a great cus­tomer ser­vice ex­pe­ri­ence is a big deal for busi­ness own­ers. In­di­vid­u­als are more likely to pur­chase from a com­pet­i­tive brand with a rep­u­ta­tion for its out­stand­ing cus­tomer ser­vice.

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