TRICK TO HARNESS MAXIMUM ROI
The approach of Steve Jobs was based on a quite simple notion, which he drilled into his team time and again. Commence with the customer experience and then proceed toward the technology, is the idea. Not the other way around. This means, the technology used by Apple, or sold by Apple with respect to customer experience, doesn’t have to be necessarily invented at the Apple.
Customer service strategy is used to measure the ROI nowadays, which can be achieved via offering customer service. There is a recognized concern that corporations are often comfortable with measuring things, which are simple to measure, take operational metrics, for instance. But in order to measure the customer service’s value, there is an acceptance of requirement to proceed towards those measures, which reflect what the clients are looking out for beyond the relationship. It covers aspects such as trust, emotional connection, and perception of customers. The overriding factor for customers is always trust. A great ROI from customer service can be gained through a high level of trust.
Apple Inc. works in a highly inspiring manner as it refuses to let capability of its technology drive the crucial segment i.e. customer experience. For a small example, Siri was not developed by Apple’s research team. Neither was the graphical user interface, nor the mouse. Still, the Apple Store was envisioned as the greatest customer experience provider globally. This demonstrates that Apple won customers by benchmarking its customer service.
After all, providing service to customers is not exactly a rocket science, so it shouldn’t arrive as a surprise that while dealing with consumers, there are no such things as a mathematical formula or definitive way guaranteeing results.