An Ode to Apps

iPhone Life Magazine - - Editor's Message -

To me, apps are like po­etry—art­fully cre­ated, sim­ple, and el­e­gant. In the dig­i­tal world, a web­site is like a son­net and an app a haiku that’s sat­is­fy­ingly self-con­tained and to the point. Com­pa­nies in­vest a lot of time and re­sources into stream­lin­ing their of­fer­ings into bite-sized mo­bile soft­ware that’s in­tu­itive and con­ve­nient for the end user. How­ever, apps don’t al­ways get the credit they de­serve, which is why we’ve de­cided to shower them with ap­pre­ci­a­tion in our ded­i­cated app is­sue! One of the great­est things about apps is that you don’t have to carve out time in your day to use them; you can check off your to-do items in your down­time, on your way to work, in line for cof­fee, or dur­ing Parks and Recre­ation com­mer­cial breaks. Apps have a way of mak­ing even the most te­dious tasks strangely en­joy­able. Per­haps it’s the re­as­sur­ing feel­ing of step-by-step vis­ual guid­ance or the grat­i­fi­ca­tion of con­trol­ling the screen with your fin­gers. While I usu­ally find cre­at­ing a bud­get about as fun as try­ing to stick to one, I’ve some­how fallen in love with bud­get­ing apps. See­ing my in­come, ex­penses, and bal­ances color-coded and vis­ually rep­re­sented makes me feel or­ga­nized and proac­tive. For bet­ter or worse, apps also mean I don’t have to be as pre­pared in life. I can or­der food, ar­range a cab, or keep an eye on traf­fic with a tap of a but­ton. In­stead of study­ing a map be­fore em­bark­ing on a trip, I nav­i­gate on the fly. When I go the farm­ers mar­ket only to re­al­ize I didn’t bring my purse (don’t judge me), I can quickly launch my PayPal app and pay on the spot. We all have our own rea­sons for lov­ing apps. And even if you don’t yet, you’ll find tons within this is­sue, which prom­ises to im­prove your life with apps in key cat­e­gories, from pro­duc­tiv­ity to travel and ev­ery­thing in be­tween (pg. 36).

A New Dig­i­tal Di­rec­tion: Be­come a Mo­bile Tech In­sider

I’d like to take this op­por­tu­nity to share a bit about our lat­est en­deav­ors at iPhone Life. As a com­pany, we’ve been think­ing a lot about new ways to serve our read­ers. Many of you are familiar with our daily tips newsletter, which equips you each day with new ways to make the most of your iPhone’s count­less ca­pa­bil­i­ties (find out more at­lytips). We’re ex­cited to bring you new dig­i­tal membership op­tions in the com­ing months as well. By way of video tu­to­ri­als, we’ll be teach­ing you how to take full ad­van­tage of your iPhone, from hid­den tricks within iOS 8 to more in-depth guides on top­ics such as cloud stor­age and iPhone photography. This is an ex­cit­ing new di­ver­gence into mul­ti­me­dia at iPhone Life, and we’re look­ing for­ward to ex­pand­ing upon how we de­liver great con­tent to you. Stay tuned on Twit­ter, Face­book, and as the project un­folds.

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