Calling All Culinary Masters!
The Making of Chefs Feed
Food lovers often go to great lengths to find their next exceptional meal. For Californian Jared Rivera, his lust for good cooking led him along with his thengirlfriend (now wife) Jennifer Olsen on a six-month nationwide tour in 2011 during which he visited more than 500 restaurants, including 100 in New York. He returned home to San Francisco “a chubbier version of himself with a cane,” remarked his brother and business partner Steven Rivera—30 pounds heavier with gout in his ankle and toe, to be precise.
Later that year, Jared’s gluttonous expedition paid off. The brothers, after establishing a strong network of chefs, launched the iPhone app and website for Chefs Feed (free). The Riveras’ idea for the app was simple: help people find the very best dining experiences by asking those in the know—the chefs themselves. While at launch the app only listed restaurants in the San Francisco area, a few weeks later it added New York, Chicago, and Los Angeles. Today, the Webby Award-winning app is in 24 markets and boasts more than a thousand members, including Wolfgang Puck, Stefanie Izard, Roy Choi, and hundreds of other veritable giants of chefdom.
A Chef-Centric World View
Jared and Steve’s inspiration for Chefs Feed was hardly random. As