Call­ing All Culi­nary Masters!

The Mak­ing of Chefs Feed

iPhone Life Magazine - - Best Apps - By Steve Boss

Food lovers of­ten go to great lengths to find their next ex­cep­tional meal. For Cal­i­for­nian Jared Rivera, his lust for good cooking led him along with his then­girl­friend (now wife) Jen­nifer Olsen on a six-month na­tion­wide tour in 2011 dur­ing which he vis­ited more than 500 restau­rants, in­clud­ing 100 in New York. He re­turned home to San Fran­cisco “a chub­bier ver­sion of him­self with a cane,” re­marked his brother and busi­ness part­ner Steven Rivera—30 pounds heav­ier with gout in his an­kle and toe, to be pre­cise.

Later that year, Jared’s gluttonous ex­pe­di­tion paid off. The broth­ers, af­ter es­tab­lish­ing a strong net­work of chefs, launched the iPhone app and web­site for Chefs Feed (free). The Riveras’ idea for the app was sim­ple: help peo­ple find the very best dining ex­pe­ri­ences by ask­ing those in the know—the chefs them­selves. While at launch the app only listed restau­rants in the San Fran­cisco area, a few weeks later it added New York, Chicago, and Los An­ge­les. To­day, the Webby Award-win­ning app is in 24 mar­kets and boasts more than a thou­sand mem­bers, in­clud­ing Wolf­gang Puck, Ste­fanie Izard, Roy Choi, and hun­dreds of other ver­i­ta­ble gi­ants of chef­dom.

A Chef-Cen­tric World View

Jared and Steve’s in­spi­ra­tion for Chefs Feed was hardly ran­dom. As

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