Apple Music: Can Apple's New Streaming Service Compete?
Why Apple Music Already Needs Something New
When Steve Jobs announced the original iPhone in 2007, he described it as “an iPod, a phone, and an Internet communicator.” Music was so important to Apple that Jobs chose to describe the company’s flagship device as an iPod first and a phone second. It’s easy to forget the critical role that music has played in Apple’s historic growth. While the iMac may have been Jobs’s first big hit upon returning to Apple, it was the iPod and the iTunes Store that led Apple to drop “computer” from its name and start down the path to becoming the consumer electronics giant it is today. If it weren’t for those key products, Apple never would have released the iPhone or iPad. With Apple Music, Apple isn’t merely announcing a new service, it is attempting to replace one of the cornerstones of its business.
Apple Music is a product that makes a lot of sense for Apple. Music streaming has already proven successful for services like Google, Amazon, Rdio, and Spotify. Spotify has been the clear industry leader, with over 75 million monthly active users and 20 million paid subscribers. In typical Apple fashion, the company has sat back and watched the music industry evolve while carefully plotting its next move and perfecting its software. Unfortunately, in this case, it may be too little too late for Apple’s new service. In my opinion, Apple Music not only fails to differentiate itself from the competition, it actually falls short in several key areas.
How Apple Music Falls Short
When using a music-streaming service, it’s easy to feel unsure of where to start. It turns out that the ability to listen to (almost) any song in the world is a bit overwhelming. Therefore, a defining feature of any music-streaming software is