CarPlay Takes Over the Road

iPhone Life Magazine - - Front Page -

f all of Ap­ple's prod­ucts and ser­vices, CarPlay is one of the least talked about and un­der­stood. An­nounced at the World­wide Devel­op­ers Con­fer­ence in 2013 and re­leased in 2014, Ap­ple CarPlay al­lows users to op­er­ate their iPhones us­ing com­pat­i­ble cars' built-in dis­plays. CarPlay is avail­able in around a hundred new car mod­els from top man­u­fac­tur­ers and is poised to be­come a crit­i­cal part of Ap­ple's ecosys­tem in the com­ing years. Our smart­phones have be­come the cen­ter of our dig­i­tal lives, and how cars in­ter­act with our phones is now a crit­i­cal com­po­nent of any auto maker's op­er­at­ing sys­tem. Ex­perts from Mor­gan Stan­ley es­ti­mate that a car's soft­ware com- prises about 10 per­cent of its to­tal value, but they pre­dict that num­ber will grow to up­wards of 60 per­cent within the next decade. CarPlay is Ap­ple's bid to con­trol that user ex­pe­ri­ence and thereby make it­self es­sen­tial to ev­ery car's op­er­at­ing sys­tem. In ad­di­tion, Ap­ple is ru­mored to be cre­at­ing its own car. If this is true, CarPlay will al­most cer­tainly serve as the foun­da­tion for Ap­ple's own au­to­mo­bile plans.

Part of the rea­son why CarPlay hasn't caught on is that you must have a 2014 or later car by se­lect man­u­fac­tur­ers in or­der to use it. There are, how­ever, a few af­ter­mar­ket so­lu­tions for those of us who can't af­ford a brand new lux­ury au­to­mo­bile. In or­der to give CarPlay a test drive, I in­stalled a Pi­o­neer CarPlay-com­pat­i­ble touch­screen dis­play in my car.

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