Genevra Bell In­sta­gram: @ genevra­bell

iPhone Life Magazine - - Life + Tech -

I'm a free­lance il­lus­tra­tor who spe­cial­izes in cute things with whiskers. I've been il­lus­trat­ing for the past five years, but just re­cently made it a full-time job. So­cial me­dia is an in­te­gral part of my busi­ness, al­low­ing me to share my work, con­nect with new and ex­ist­ing clients, and mar­ket prod­ucts. Sites such as In­sta­gram al­low my clients to eas­ily view my work, my daily work­flow, and even shots of my stu­dio. This daily in­ter­ac­tion with the pub­lic helps cus­tomers build a per­sonal con­nec­tion to my busi­ness and, as a re­sult, be­come more in­ter­ested and in­vested in sup­port­ing what I do.

In­sta­gram is my fa­vorite plat­form. While Face­book users tend to find my page through shares and word of mouth, In­sta­gram users tend to also search for hash­tags they're in­ter­ested in. As a re­sult, I have more fol­low­ers on In­sta­gram than I do on Face­book and there­fore more sales. Be­cause so­cial me­dia is di­rect, I don't need a brick-and-mor­tar store, pricey ad­verts, or other costly over­heads to main­tain steady sales. I started out with zero fi­nan­cial in­vest­ment and have grown my busi­ness into a full-time job, thanks in large part to In­sta­gram.

“I started out with zero fi­nan­cial in­vest­ment and have grown my busi­ness into a full-time job, thanks in large part to In­sta­gram.”

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.