Jenny Czin­der of Hook­ers & Pop­corn In­sta­gram: @hook­er­sand­pop­corn

iPhone Life Magazine - - Life + Tech -

I'm an en­tre­pre­neur with a pas­sion for mo­tor­cy­cles and the out­doors. As a seeker of new, ex­cit­ing things, I learned how to ride a mo­tor­cy­cle about five years ago and bought my first bike. My ex­pe­ri­ence rid­ing quickly in­spired me and my best friend, Kelly Wehner, to start our women's mo­tor­cy­cle ap­parel brand, Strange Va­ca­tion. Be­fore Strange Va­ca­tion, there was lit­tle to no rid­ing ap­parel brands for women that were both func­tional and stylish—so we cre­ated one our­selves!

“Show peo­ple that you are con­fi­dent in your­self and ex­press pas­sion for your work. Peo­ple will feel that pas­sion and be drawn to it.”

I gained my per­sonal fol­low­ing on In­sta­gram un­in­ten­tion­ally. I've al­ways posted what­ever it is that I'm nat­u­rally up to, ver­sus build­ing an image specif­i­cally for so­cial me­dia. This helped me gain a gen­uine fol­low­ing within the mo­tor­cy­cle com­mu­nity long be­fore we launched Strange Va­ca­tion. Once we of­fi­cially launched our brand, I was able to di­rect my fol­low­ers to our brand, so I didn't have to try to make noise from scratch. Gain­ing a fol­low­ing of peo­ple who are gen­uinely into what you are do­ing is the most im­por­tant thing you can do if you want to be suc­cess­ful on In­sta­gram. Show peo­ple that you are con­fi­dent in your­self and ex­press pas­sion for your work. Peo­ple will feel that pas­sion and be drawn to it. Also, en­gage with other brands on so­cial me­dia. If you think some­thing is rad, com­ment and let them know! The per­son you are com­pli­ment­ing will ap­pre­ci­ate it, and like-minded peo­ple will be com­pelled to check out your own pro­file. It's all about be­ing open and sup­port­ive.

Photo by Michelle Lewis @imaclabby Photo by Michelle Lewis @imaclabby

Photo by Michelle Lewis @imaclabby

Photo by Cole Lasher @cole­lasher

Photo by Enginethu­si­ast @enginethu­si­ast

Photo by Michelle Lewis @imaclabby

Photo by Michelle Lewis @imaclabby

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