Jenny Czinder of Hookers & Popcorn Instagram: @hookersandpopcorn
I'm an entrepreneur with a passion for motorcycles and the outdoors. As a seeker of new, exciting things, I learned how to ride a motorcycle about five years ago and bought my first bike. My experience riding quickly inspired me and my best friend, Kelly Wehner, to start our women's motorcycle apparel brand, Strange Vacation. Before Strange Vacation, there was little to no riding apparel brands for women that were both functional and stylish—so we created one ourselves!
“Show people that you are confident in yourself and express passion for your work. People will feel that passion and be drawn to it.”
I gained my personal following on Instagram unintentionally. I've always posted whatever it is that I'm naturally up to, versus building an image specifically for social media. This helped me gain a genuine following within the motorcycle community long before we launched Strange Vacation. Once we officially launched our brand, I was able to direct my followers to our brand, so I didn't have to try to make noise from scratch. Gaining a following of people who are genuinely into what you are doing is the most important thing you can do if you want to be successful on Instagram. Show people that you are confident in yourself and express passion for your work. People will feel that passion and be drawn to it. Also, engage with other brands on social media. If you think something is rad, comment and let them know! The person you are complimenting will appreciate it, and like-minded people will be compelled to check out your own profile. It's all about being open and supportive.