Apple’s New Product Lineup— and Why It Matters
Under Tim Cook's leadership, Apple has maintained a sense of reverence for its late CEO Steve Jobs. Yet never has an Apple event paid as much tribute to Jobs as during this fall's tenth-anniversary iPhone release, a decade after Jobs revealed the original “one more thing.” The event took place in the Steve Jobs Theater located in the heart of Apple Park, the company's new Cupertino, California-based campus whose design Jobs masterminded during the last years of his life. As Cook opened the fall keynote, he showed uncharacteristic emotion as he said, “Steve's spirit and timeless philosophy on life will always be the DNA of Apple.”
Along with the symbolism of this year came a lot of pressure for Apple. We expected innovative products that would move the personal electronics industry forward, much like the first-generation iPhone did a decade ago. Apple answered by unveiling three new phones, a new cellular-enabled Apple Watch, and an Apple TV that supports 4K content. While it's debatable whether or not Apple really delivered something we'd never seen before, it was apparent that Apple wasn't holding back in terms of including exciting technology like wireless charging, augmented reality capabilities, an OLED display, and 4K video. Cutting-edge technology, however, does not always translate into features that are useful for the everyday user. Here, I'll recap the highlights of Apple's fall releases as well as take a look at what they mean, in practical terms, for you.