Ap­ple’s New Prod­uct Lineup— and Why It Mat­ters

iPhone Life Magazine - - News - by Donna Cleve­land

Un­der Tim Cook's lead­er­ship, Ap­ple has main­tained a sense of rev­er­ence for its late CEO Steve Jobs. Yet never has an Ap­ple event paid as much trib­ute to Jobs as dur­ing this fall's tenth-an­niver­sary iPhone re­lease, a decade after Jobs re­vealed the orig­i­nal “one more thing.” The event took place in the Steve Jobs The­ater lo­cated in the heart of Ap­ple Park, the com­pany's new Cu­per­tino, Cal­i­for­nia-based cam­pus whose de­sign Jobs mas­ter­minded dur­ing the last years of his life. As Cook opened the fall keynote, he showed un­char­ac­ter­is­tic emo­tion as he said, “Steve's spirit and time­less phi­los­o­phy on life will al­ways be the DNA of Ap­ple.”

Along with the sym­bol­ism of this year came a lot of pres­sure for Ap­ple. We ex­pected in­no­va­tive prod­ucts that would move the per­sonal elec­tron­ics in­dus­try for­ward, much like the first-gen­er­a­tion iPhone did a decade ago. Ap­ple an­swered by un­veil­ing three new phones, a new cel­lu­lar-en­abled Ap­ple Watch, and an Ap­ple TV that sup­ports 4K con­tent. While it's de­bat­able whether or not Ap­ple re­ally de­liv­ered some­thing we'd never seen be­fore, it was ap­par­ent that Ap­ple wasn't hold­ing back in terms of in­clud­ing ex­cit­ing tech­nol­ogy like wire­less charg­ing, aug­mented re­al­ity ca­pa­bil­i­ties, an OLED dis­play, and 4K video. Cut­ting-edge tech­nol­ogy, how­ever, does not al­ways trans­late into fea­tures that are use­ful for the ev­ery­day user. Here, I'll re­cap the high­lights of Ap­ple's fall re­leases as well as take a look at what they mean, in prac­ti­cal terms, for you.

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