The Age of Disruption
EVERYTHING IS SUBJECT TO DISRUPTION.
Even newer technologies, like the mobile point of sale, are finding themselves under attack by innovative concepts and business models. The EMV migration is just one catalyst for change, allowing new entrants or reinvigorated incumbents to swoop in to replace “older” magstripe dongles and devices.
New regulatory concerns are also putting more pressure on merchants. Legal marijuana sellers, for example, struggle to accept payments, and traditional merchants are still coming to terms with the ever-evolving PCI data security standards.
The role of ISOS and agents in this dynamic environment is changing as well.
ISOS are placing a greater emphasis on education, making themselves available as guides who can help merchants understand this new payments market. In this role there are also fresh opportunities to tap into, such as the growing reach of international payment companies in need of partners, or the technology-based overhaul of loyalty and rewards.