Why One Merchant Ignored the EMV Deadline
THIS OCTOBER WAS SUPPOSED TO BE THE DEADLINE FOR U.S. GAS
As the EMV deadline approached, City Furniture had to decide whether to drop a separately planned POS upgrade or stay on track and endure the fraud liabilty shift.
stations to accept EMV card payments at the pump, but late last year that deadline got pushed to October 2020. It’s understood that upgrading gas pumps is a costly and complex process, which is why they originally had a 2017 deadline when other retailers faced a 2015 deadline.
So what’s happening in the meantime?
Some gas stations are moving ahead with EMV upgrades, even if it means ripping pumps out of concrete and installing new hardware underground. Others are looking ahead to alternatives that could provide a similar security guarantee without the disruption.
Mobile wallets are, of course, playing a key role here, but so are internetconnected cars and other new technologies.
Gas station payments have a long road ahead, with many interesting stops along the way. And other retailers may be interested in some of the innovations that are coming to the pum.