Why One Mer­chant Ig­nored the EMV Dead­line

THIS OC­TO­BER WAS SUP­POSED TO BE THE DEAD­LINE FOR U.S. GAS

ISO & Agent - - INSIDE 09/10.2017 - Daniel Wolfe Ed­i­tor

As the EMV dead­line ap­proached, City Fur­ni­ture had to de­cide whether to drop a sep­a­rately planned POS up­grade or stay on track and en­dure the fraud li­a­bilty shift.

sta­tions to ac­cept EMV card pay­ments at the pump, but late last year that dead­line got pushed to Oc­to­ber 2020. It’s un­der­stood that up­grad­ing gas pumps is a costly and com­plex process, which is why they orig­i­nally had a 2017 dead­line when other re­tail­ers faced a 2015 dead­line.

So what’s hap­pen­ing in the mean­time?

Some gas sta­tions are mov­ing ahead with EMV up­grades, even if it means rip­ping pumps out of con­crete and in­stalling new hard­ware un­der­ground. Oth­ers are look­ing ahead to al­ter­na­tives that could pro­vide a sim­i­lar se­cu­rity guar­an­tee with­out the dis­rup­tion.

Mo­bile wal­lets are, of course, play­ing a key role here, but so are in­ter­net­con­nected cars and other new tech­nolo­gies.

Gas sta­tion pay­ments have a long road ahead, with many in­ter­est­ing stops along the way. And other re­tail­ers may be in­ter­ested in some of the in­no­va­tions that are com­ing to the pum.

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