Holly Hard­ing's O‘o Hawaii skin­care line fuses the power of crys­tals with all-nat­u­ral in­gre­di­ents.


Hear the word “or­ganic” be­ing ut­tered, and vi­sions of farm­fresh eggs and re-us­able bags filled with lo­cal veg­gies may come to mind.

Al­though now, the buzz­word is mov­ing well be­yond the con­fines of dairy and pro­duce sec­tions at your fa­vorite gro­cer and in­stead mak­ing a stout ap­pear­ance on cos­metic coun­ters on a global scale. It's of­fi­cial—the lat­est con­sumer of or­ganic goods is our skin. But the world of or­ganic skin care can be a bit tricky to nav­i­gate.

Does go­ing or­ganic re­ally make a big dif­fer­ence? The ben­e­fits of eat­ing food that hasn't been ge­net­i­cally mod­i­fied or in­jected with hor­mones can be also be likened to skin­care since the skin has the abil­ity to ab­sorb more than half of what you put on its sur­face. So if that mois­tur­izer you've been slather­ing on con­tains a bunch of syn­thetic in­gre­di­ents, you may be “eat­ing” a cer­tain amount of un­wanted chem­i­cals via your skin as well. In con­trast, by choos­ing some­thing that's free of any sort of chem­i­cals or ar­ti­fi­cial el­e­ments, the skin won't have a chance to take in any harm­ful byprod­ucts that syn­thet­ics are no­to­ri­ous for hav­ing. One beauty line in par­tic­u­lar uses or­ganic in­gre­di­ents for both its top­i­cal skin care goods as well as its nu­tri­tional sup­ple­ments.

Hawai‘i res­i­dent Holly Hard­ing is a cer­ti­fied In­te­gra­tive Nu­tri­tion Health Coach (INHC) and mem­ber of the Amer­i­can As­so­ci­a­tion of Drug­less Prac­ti­tion­ers (AADP). In re­cent years, Hard­ing has turned her at­ten­tion to­ward skin­care with the cre­ation of O‘o Hawaii—an in­te­gra­tive lux­ury skin­care line that fea­tures a range of crys­tal-in­fused, sus­tain­ably sourced or­ganic prod­ucts. “We use su­per food level in­gre­di­ents grown in Hawai‘i that have cel­lu­lar struc­tures com­pat­i­ble to those found in the skin,” shares Hard­ing.

Named after the Hawai‘i ‘o‘o bird (Moho No­bilis), the now-ex­tinct hon­eyeater was known for its bright yel­low feath­ers, which were used to cre­ate capes and feath­ered staffs adorned by the ali‘i (Hawai­ian no­bil­ity). The even­tu­ally over­hunted rare bird lead to the species' de­struc­tion, pro­vid­ing a key les­son that O‘o Hawaii takes to heart. In fact, for ev­ery online sale, O‘o Hawaii do­nates $1 to the Keauhou Bird Con­ser­va­tion Cen­ter Dis­cov­ery For­est pro­gram.

Cre­ated to work at a clin­i­cal level, the line O‘o Hawaii prod­ucts are highly po­tent sans fillers or non-ac­tive in­gre­di­ents. For in­stance, the Birds + Roses Rose Quartz Hy­drat­ing + Firm­ing Mask con­tains es­sen­tial oils con­tain­ing more than 600 roses per jar.

An­other prod­uct that has gar­nered a cult fol­low­ing is O‘o Hawaii's Bird­seed Detoxifyin­g Face Scrub fea­tur­ing vol­canic rock (this is ac­tu­ally not from Hawai‘i for cul­tural rea­sons), red alaea clay, ac­ti­vated char­coal, sus­tain­ably har­vested pearl pow­der and sap­phire.

Ad­di­tion­ally, the in­fu­sion of rose quartz and sap­phire crys­tals help in­crease cir­cu­la­tion to help skin heal faster. Com­bined with the use of the gua sha beauty tool dur­ing ap­pli­ca­tion, healthy skin gets an­other dose of heal­ing by in­creas­ing blood flow to the fa­cial area.

Hard­ing has also for­mu­lated a nu­tri­tional sup­ple­ment called Hawaii Su­per­food Beauty Boost. Meant to be taken orally, each cap­sule con­tains a con­cen­trated amount of an­tiox­i­dants, nu­tri­ent-rich Hawai­ian su­per foods like Hawai­ian red al­gae and noni fruit ex­tract, pineap­ple en­zymes and to help the brighten skin, pro­mote col­la­gen pro­duc­tion, tone down in­flam­ma­tion, fight free rad­i­cals and even aid in di­ges­tion. The re­sult? The ap­pear­ance of ra­di­ant skin that glows from within.

This in­side/out ap­proach to skin­care is one of the fac­tors that make O‘o Hawaii unique. “I cre­ated O‘o Hawaii as a way to bridge the in­ter­nal/ ex­ter­nal gap in skin­care. After sell­ing my pre­vi­ous com­pany Bub­ble Shack Hawaii after 10 years (a bath and body com­pany), I went back to nu­tri­tion school and stud­ied over 100 di­etary the­o­ries through the In­sti­tute for In­te­gra­tive Nu­tri­tion, I be­came pas­sion­ate not only about health but also how the food we eat ef­fects our skin,” Hard­ing says. “I cre­ated O‘o Hawaii with di­etary sup­ple­ment that ad­dresses the three in­ter­nal ar­eas within the body that ef­fect skin the most: di­ges­tion, the liver and hor­mones. In ad­di­tion, I loaded our sup­ple­ment full of skin lov­ing an­tiox­i­dants that help to pro­duce col­la­gen, brighten the skin and eyes and pro­vide sun pro­tec­tion from an in­ter­nal ap­proach. There's even an im­mu­nity booster from acerola cherry and the in­creased en­ergy that comes along with it is a side ben­e­fit.”

While you're in town, ex­pe­ri­ence the ben­e­fits of O‘o Hawaii first­hand—The Ka­hala Spa of­fers a one-of-kind fa­cial treat­ment uti­liz­ing O‘o Hawaii's skin­care line, which comes com­plete with fa­cial steam and ex­trac­tion in ad­di­tion to a sooth­ing up­per body and scalp mas­sage. Con­tact the concierge for an ap­point­ment.

Craig T. Ko­jima pho­tos

Left: Hawai­ian kukui nut oil is an es­sen­tial O‘o in­gre­di­ent. Right: Strawberry guava is one of the four Hawai­ian su­per food in­gre­di­ents used in O‘o Bril­liant Feather beauty balm. The other three are Cof­fee­berry ex­tract, red al­gae and noni.

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