ARNOLD PALMER RE:DESIGN
In anticipation of hosting the 2010 U.S. Open Championship, the team at Pebble Beach decided their iconic course needed a bit of tidying. Without hesitation, they turned to Arnold Palmer Design Company to handle the work. Palmer was one of the owners of Pebble Beach at that time, along with Clint Eastwood and Peter Uberoth, and he and his APDC team, including VP and architect Thad Layton, wanted to restore the length and a few challenges present in the original design, and that’s just what they did. The result was fantastically well received, and it was a perfect manifestation of the Palmer Approach to golf course design. That same approach is practiced today by Layton and by VP and architect Brandon Johnson as well. The two continue to develop and to push the approach taught to them by Palmer, and to bring their ethos of responsible innovation to designs, using the latest technologies to shape an ancient game in a manner that’s good for golfers, good for owners, good for the planet, and good for anyone who enjoys being outdoors with friends and having fun—the point, really.