BOX OF­FICE: ‘THOR: RAG­NAROK’ RULES WITH $121 MIL­LION WEEK­END

La Semana - - FRONT PAGE / PORTADA -

ENGLISH

Dis­ney-Mar­vel’s “Thor: Rag­narok” is head­ing for a stel­lar open­ing week­end with $121 mil­lion at 4,080 North Amer­i­can lo­ca­tions — the fourth best launch of 2017.

The third Thor movie is also putting an em­phatic end to the month­long box of­fice slump that saw the worst Oc­to­ber in a decade. Among 2017 ti­tles, its de­but week­end trails only “Beauty and the Beast” at $174.8 mil­lion, “Guardians of the Gal­axy Vol. 2” at $146.5 mil­lion and “It” at $123.4 mil­lion.

“Thor: Rag­narok” also of­fi­cially launches the hol­i­day sea­son with a ma­jor bang. Moviego­ing has been bat­tered this year by a sub­par sec­ond half that’s pulled down 2017 grosses by 5%, but it should re­bound some­what, thanks to “Thor: Rag­no­rak” — which al­ready cut the de­cline to 4.8% as of Sun­day with $8.93 bil­lion. Warner Bros.-DC En­ter­tain­ment’s “Jus­tice League” (which opens Nov. 17) and Dis­neyLu­cas­film’s “Star Wars: The Last Jedi” (open­ing Dec. 15) should keep the pos­i­tive mo­men­tum go­ing.

“Novem­ber has been a hot­bed for block­busters and is as im­por­tant to any given year as even the hottest sum­mer months; it’s been the launch pad for some of the big­gest fran­chises in box of­fice his­tory in­clud­ing ‘Harry Pot­ter,’ ‘The Hunger Games’ and ‘Twi­light,’ not to men­tion the tra­di­tional home for James Bond,” noted Paul Der­garabe­dian, se­nior me­dia an­a­lyst with comS­core. “Now Thor joins the rar­efied air that is the $100 mil­lion Novem­ber open­ing club, be­com­ing only the ninth film to ever reach this thresh­old and the first to do it within the first part of the month.”

STX­films’ R-rated “A Bad Moms Christ­mas,” which opened Wed­nes­day, is head­ing for a re­spectable $21.6 mil­lion at 3,615 sites for its first five days. A24’s launch of Greta Ger­wig’s “Lady Bird” posted the best plat­form open­ing of the year with $375,612 on four screens for an im­pres­sive $93,903 per-screen av­er­age.

“Thor: Rag­narok” wound up over-per­form­ing re­cent es­ti­mates, which had been in the $100 mil­lion to $118 mil­lion range. The roll­out includes 3,400 3D screens, 391 Imax screens, 616 pre­mium large for­mat screens, and 204 D-Box lo­ca­tions. The Imax do­mes­tic to­tal was $12.2 mil­lion, sec­ond best of 2017.

With Chris Hemsworth repris­ing the ti­tle role, “Thor: Rag­narok” will fin­ish far above its pre­de­ces­sors, nearly dou­bling the 2011 open­ing of “Thor” at $65.7 mil­lion and com­ing in 41% above the 2013 se­quel “Thor: The Dark World” at $85.7 mil­lion.

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