Winer­ies work­ing to lure vis­i­tors back af­ter wild­fires

Las Vegas Review-Journal - - BUSINESS -

Last month’s deadly Cal­i­for­nia wild­fires had only a min­i­mal over­all ef­fect on the winer­ies that dom­i­nate tourism in Napa and Sonoma counties.

But many op­er­a­tors are now grap­pling with other long-term ef­fects of the fires that killed 43 and wiped out 8,900 build­ings. Those ef­fects in­clude mak­ing up for losses from be­ing closed at the busiest time of the year, as­sess­ing the im­pact of smoke and other dam­age on this year’s vin­tage and per­suad­ing tourists to re­turn.

The push is on to lure tourists back to Sonoma, Napa and Men­do­cino counties, which to­gether saw more than $3.7 bil­lion in tourism spend­ing in 2016.

Winer­ies are fill­ing the pages of the San Fran­cisco Chron­i­cle with ads. And the state’s tourism com­mis­sion, Visit Cal­i­for­nia, is spend­ing $2 mil­lion on an ad­ver­tis­ing cam­paign to en­cour­age vis­i­tors to re­turn.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.