BRITISH BANKING HEIR DAVID DE ROTHSCHILD’S NEW VENICE-BASED SHOP CONJURES THE CURIOUS AND THE COOL.
Banking heir David de Rothschild’s new Venice-based shop conjures the curious and the cool.
You’d think someone whose family legacy is a multi-billiondollar banking business would be a bit… calculated. But actually, says David de Rothschild, the Venice-based adventurer, environmentalist, and activist behind fashion/ lifestyle label The Lost Explorer, “There is not a master plan beyond making sure [the Lost Explorer collection] is a reflection of our collective tastes. We follow the simple principle of [producing] what we would like to see, wear, and use.” For spring, that means men’s apparel (think salmon-, khaki- and pistachio-hued jackets, trousers, work shirts, and tees), all-purpose bags, wellness tea and balms, and a brand-new mezcal. Claro. De Rothschild says drinking the trending libation “is like sitting down to a meal with your closest, oldest friends. It makes you want to laugh, cry, and share more than you should. I like to drink it by the bottle, slowly, then repeat.”
The Venice workshop just opened to the public, so shoppers can experience the cutting-edge goods—and maybe meet the sexy 38-year-old jet setter/globetrotter himself. “I’ve always prescribed to the concept that in life you’re remembered for what you do, not what you’re called or where you come from,” says de Rothschild. To that end, “It’s easy to take the well-trodden path. Get lost with me!” Anytime. 208 Westminster Ave., Venice; thelostexplorer.com
Scion of the times: David de Rothschild (TOP LEFT) espouses travel, curiosity, and abandon, a life approach that informs his Venice-based company’s wares (CLOCKWISE FROM HERE): The Lost Explorer mezcal; the Mountain Collection; a hibiscus-dyed cotton suit shot in the Huntington museum’sDesert Garden.