VALERJ POBEGA

Age: 40

Los Angeles Confidential - - Style -

Which Hol­ly­wood celebrity would you like to see do a fash­ion makeover?

Scarlett Johansson! She’s gor­geous and I would love to work on a new look for her.

What’s the fu­ture of fash­ion?

Go­ing back to ap­pre­ci­ate the lux­ury of unique pieces that no one else owns and which high­light in­di­vid­u­al­ity.

What LA artists do you fol­low?

Many! But my fa­vorites are my hus­band, Mat­tia Bi­agi, [as well as] Ed Ruscha and Vanessa Beecroft.

How does LA dif­fer from the rest of the fash­ion world? In the last five years, a lot of peo­ple from New York and Europe have moved to the city—it’s changed the ur­ban land­scape and the way we dress. It’s cre­ated a unique fu­sion of styles.

If you hadn’t done fash­ion, what other ca­reer would you have cho­sen?

Mu­sic! It’s been my main in­spi­ra­tion when creat­ing my work—maybe that’s why I’ve at­tracted my main clients from the mu­sic in­dus­try!

What’s next?

Con­stantly im­prov­ing and re­search­ing new tech­niques to keep my work fash­ion-for­ward and unique! notjusta­l­a­bel.com/ valerj-pobega

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