Which Hollywood celebrity would you like to see do a fashion makeover?
Scarlett Johansson! She’s gorgeous and I would love to work on a new look for her.
What’s the future of fashion?
Going back to appreciate the luxury of unique pieces that no one else owns and which highlight individuality.
What LA artists do you follow?
Many! But my favorites are my husband, Mattia Biagi, [as well as] Ed Ruscha and Vanessa Beecroft.
How does LA differ from the rest of the fashion world? In the last five years, a lot of people from New York and Europe have moved to the city—it’s changed the urban landscape and the way we dress. It’s created a unique fusion of styles.
If you hadn’t done fashion, what other career would you have chosen?
Music! It’s been my main inspiration when creating my work—maybe that’s why I’ve attracted my main clients from the music industry!
Constantly improving and researching new techniques to keep my work fashion-forward and unique! notjustalabel.com/ valerj-pobega