OH, NATUREL!

AS THE “CLEAN” BEAUTY TREND WASHES THROUGH L.A., NEW STORES TOUT­ING NON-TOXIC ARE THE RAGE DU JOUR.

Los Angeles Confidential - - Contents - BY CHRISTINA CLEMENTE

As the “clean” beauty trend washes through LA, new stores tout­ing non-toxic are the rage du jour.

CLEAN SLATE

What was once a pop-up in Venice has evolved into six LA out­posts, in­clud­ing a re­cent SaMo de­but, for The Detox Mar­ket, a one-stop shop for all-nat­u­ral beauty prod­ucts from brands like Tata Harper and RMS Beauty, as well as ex­clu­sives from the likes of English vi­ta­min and sup­ple­ment au­thor­ity KIKI Health. “Santa Monica has al­ways been a cornerstone of the LA well­ness move­ment,” says founder Ro­main Gail­lard. 1231 Mon­tana Ave., Santa Monica, 310-260-0017; thedetox­mar­ket.com

NAILED IT!

Non-toxic nail sa­lon Base Coat is open­ing its sec­ond LA lo­ca­tion this Septem­ber, in Fair­fax. “Los Angeles is known for its nat­u­ral life­style, and we wanted to give clients a place where they can be pam­pered with [nat­u­ral] prod­ucts,” says co­founder Ali El­man. Not only is the sa­lon’s cu­rated col­lec­tion of body care ve­gan and cru­elty-free, but all the pol­ishes are “8-Free,” made with­out toxic in­gre­di­ents like formalde­hyde. 830 N. Fair­fax Ave., LA; basecoat­nail sa­lon.com

WELL-PLANTED

Cana­dian well­ness com­pany Saje, best known for its plant­based es­sen­tial oils, re­cently opened its first LA out­post in Venice Beach. It was a long time com­ing, says mar­ket­ing VP Katie Drech­sel: When Jean-Pierre and Kate Ross LeBlanc “founded Saje 25 years ago, they dreamed of bring­ing the com­pany to LA and pro­vid­ing Venice [with] plant­based prod­ucts.” That and more, in­clud­ing body salts and scrubs! 1421 Ab­bot Kin­ney Blvd., Venice, 310-314-3423; saje.com

All-nat­u­ral stand­outs! BE­LOW, FROM LEFT: LA-based beauty brand Ilia, whose prod­ucts are sold at The Detox Mar­ket (LEFT AND RIGHT), in­tro­duced the Satin Cream Lip Crayon, a lip­stick boast­ing mois­ture-boost­ing or­ganic sun­flower wax; Saje’s (BOT­TOM RIGHT) Re­fresh En­er­giz­ing Mist fea­tures lemon to brighten the skin and eu­ca­lyp­tus to calm the mind; pure sk­in­care brand Odac­ité’s Green Cer­e­mony pow­der-to­foam cleanser (also sold at The Detox Mar­ket) is in­spired by Ja­panese tea cer­e­monies.

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