Mu­seum ex­pands free ad­mis­sion

Los Angeles Times - - Calendar -

In a bid to boost at­ten­dance by young adults, the Mu­seum of Con­tem­po­rary Art San Diego is now of­fer­ing free ad­mis­sion to any­one 25 or younger. Pre­vi­ously, free ad­mis­sion was lim­ited to 12 and younger.

“We rec­og­nize that young adults of­ten have lim­ited dis­pos­able in­come,” mu­seum Di­rec­tor Hugh Davies said, “and through Qual­comm’s gen­eros­ity, we are able to elim­i­nate any chal­lenges this group may have with ad­mis­sion.”

The mu­seum is pro­mot­ing the new pol­icy through a mar­ket­ing cam­paign called “Feed the Greedy Or­gan,” with a prom­i­nent dis­play of the or­gan in ques­tion — an eye­ball.

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