Coda car or­ders

The elec­tric-ve­hi­cle maker will be­gin tak­ing de­posits for its name­sake sedan.

Los Angeles Times - - Business - Jerry Hirsch

Coda Au­to­mo­tive Inc., a start-up elec­tric-car com­pany in Santa Mon­ica, said Tues­day that it would start tak­ing de­posits for its four­door, five-pas­sen­ger sedan this week and would be­gin de­liv­er­ing the cars in De­cem­ber.

The au­tomaker is pric­ing the car at $44,900, a sticker price above elec­tric ve­hi­cle of­fer­ings from the much larger Gen­eral Mo­tors Co. and Nis­san North Amer­ica Inc. that also go on sale later this year.

The Coda will be el­i­gi­ble for a $7,500 fed­eral tax credit and $5,000 Cal­i­for­nia tax re­bate, which brings the price down to $32,400. The com­pany said its name­sake car would be el­i­gi­ble for car­pool­lane ac­cess through 2015.

The Chevro­let Volt, the first mass-mar­ket elec­tric ve­hi­cle from Gen­eral Mo­tors, will go on sale this year with a sticker price start­ing at $41,000 — but the fed­eral tax credit will re­duce the cost to $33,500. It doesn’t qual­ify for the state re­bate.

In De­cem­ber, the all-elec­tric Nis­san Leaf hatch­back is slated to go on sale with a start­ing price of $32,780, but will be el­i­gi­ble for both the fed­eral and state in­cen­tives, bring­ing its price down to $20,280.

The all-elec­tric Coda will have a 90-to 120-mile range, depend­ing on driv­ing speed, weather and other fac­tors. The cars are built on a chas­sis man­u­fac­tured in China and based on a de­sign li­censed from Mit­subishi Mo­tors Corp. but greatly mod­i­fied by Coda.

About a third of the ve­hi­cle, pri­mar­ily its elec­tric power train, is made in the United States. Fi­nal assem­bly of the ve­hi­cles, in­clud­ing in­stal­la­tion of the pow­er­train, is ex­pected to take place at a fac­tory in Beni­cia, Calif.

Driv­ers in­ter­ested in the ve­hi­cle should check out­daau­to­mo­ The au­tomaker is col­lect­ing re­fund­able $500 de­posits from peo­ple who want to re­serve cars. Coda plans to of­fer a three-year or 36,000mile war­ranty on the ve­hi­cle and a bat­tery war­ranty of eight years or 100,000 miles.

Rather than set up a deal­er­ship net­work, Coda ini­tially plans to sell the ve­hi­cle di­rectly to con­sumers through show­rooms in Santa Mon­ica and the Bay Area.

IN­CEN­TIVES: The Coda elec­tric sedan will have a sticker price of $44,900. But that cost falls to $32,400 af­ter a fed­eral tax credit and a Cal­i­for­nia tax re­bate.

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