History written in cocoa and sugar
Cadbury, a family-owned British chocolatier in business since the 1800s, introduces the Cadbury Creme Egg in 1971.
In 1988, Hershey Co. pays $300 million for Cadbury’s U.S. candy operations and begins making Cadbury chocolates for the U.S. market. Hershey’s recipe for Cadbury’s Dairy Milk chocolate varies slightly.
In 2010, Cadbury is bought by Kraft in what many consider a hostile takeover. In 2012, Kraft’s confectionary business is split off as Mondelez. Hershey retains Cadbury’s U.S. candy operations.
While no changes have been made to Hershey’s U.S.-produced Creme Eggs, the British-produced confections have undergone recent changes, most notably with the chocolate formula for the shell.
In January 2015, Hershey essentially blocks the import of a number of British confections, including Cadbury products.
Many fans take to social media with the hashtag #BoycottHershey and start online petitions.