He’ll ap­pear Sun­day in con­ver­sa­tion with film critic Ken­neth Tu­ran for the in­au­gu­ral in­stall­ment of the L.A. Times Ideas Ex­change speaker se­ries

Los Angeles Times - - FESTIVAL OF BOOKS - — AN­DREA KAHN Brand Pub­lish­ing Writer

The Los An­ge­les Times will de­but a new event se­ries, the L.A. Times Ideas Ex­change, at this year’s Fes­ti­val of Books. De­signed to pro­voke thought, revel in epiphany and in­spire change, the Ideas Ex­change will present a year­round sched­ule of the most com­pelling thinkers, cre­ators and do­ers of our time. Mal­colm Glad­well, the No. 1 best-sell­ing au­thor, ac­claimed writer for the New Yorker and phe­nom­e­nally popular TED Talks speaker, will join L.A. Times film critic Ken­neth Tu­ran for the first L.A. Times Ideas Ex­change on Sun­day, April 19, at 1 p.m. at USC’s Bo­vard Au­di­to­rium.

Tu­ran, who is also the direc­tor of the L.A. Times Book Prizes, will talk to Glad­well about his re­cent book and his in­sights into the un­ex­pected im­pli­ca­tions of re­search in the so­cial sciences.

Glad­well is known for mak­ing new ideas in the so­cial sciences un­der­stand­able, prac­ti­cal and valu­able while drawing on psy­chol­ogy, his­tory, science, busi­ness and pol­i­tics. His dis­cus­sion with Tu­ran prom­ises to be filled with his usual hu­mor and un­ex­pected rev­e­la­tions. A com­pelling and en­gag­ing speaker, Glad­well has an un­canny abil­ity to grasp con­nec­tions oth­ers miss.

He has penned five best-sell­ers: “David and Go­liath: Mis­fits and the Art of Bat­tling Gi­ants,” ex­am­in­ing our un­der­stand­ing of ad­van­tages and dis­ad­van­tages; “The Tip­ping Point,” in which he ex­plored how ideas spread; “Blink,” about the process of de­ci­sion-mak­ing; “Out­liers,” about the roots of suc­cess; and “What the Dog Saw,” a col­lec­tion of his New Yorker ar­ti­cles. Glad­well has been named one of the 100 Most In­flu­en­tial Peo­ple by Time mag­a­zine and one of For­eign Pol­icy mag­a­zine’s Top Global Thinkers.

In his lat­est book, “David and Go­liath,” Glad­well un­cov­ers the hid­den rules that shape the bal­ance be­tween the weak and the mighty, the pow­er­ful and the dis­pos­sessed. He ex­am­ines the bat­tle­fields of North­ern Ire­land and Viet­nam and takes us into the minds of can­cer re­searchers and civil rights lead­ers — all in an at­tempt to demon­strate how we mis­un­der­stand ad­van­tages and dis­ad­van­tages.

As Glad­well puts it: “We have a def­i­ni­tion in our heads of what an ad­van­tage is — and the def­i­ni­tion isn’t right. And what hap­pens as a re­sult? It means that we make mis­takes. It means that we mis­read bat­tles be­tween un­der­dogs and gi­ants. It means that we un­der­es­ti­mate how much free­dom there can be in what looks like a dis­ad­van­tage.”

Limited VIP seats, avail­able for $100, in­clude a post-event meet and greet, a book sign­ing of “David and Go­liath” and light re­fresh­ments. Orches­tra and bal­cony seat­ing tick­ets are avail­able for $40 and $27.50, re­spec­tively, and in­clude a pre-signed book. Event tick­ets must be bought on­line in ad­vance at

la­timesidea­sex­ .


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