Ya­hoo to keep search part­ner­ship

Los Angeles Times - - BUSINESS -

Ya­hoo Inc. and Mi­crosoft Corp. will keep work­ing to­gether on In­ter­net search, but Ya­hoo is get­ting more con­trol over how the search re­sults are pre­sented.

The com­pa­nies agreed to ex­tend a search part­ner­ship they forged in 2009 while they were be­ing led by dif­fer­ent chief ex­ec­u­tives. Cur­rent Ya­hoo CEO Marissa Mayer had the op­tion of ter­mi­nat­ing the re­la­tion­ship un­der a clause trig­gered this year.

The two are try­ing to chip away at Google Inc.’s dom­i­nance of In­ter­net searches. The re­vised con­tract gives Ya­hoo more con­trol over how its search page looks and works. There will be a few dif­fer­ences in how the com­pa­nies sell ads un­der the new agree­ment.

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