Los Angeles Times

Hulu signs content deal with Turner

The pact includes programmin­g from Adult Swim and Cartoon Network.

- By Yvonne Villarreal yvonne.villarreal@latimes.com

Hulu, under a new deal with Turner Broadcasti­ng, will become the exclusive subscripti­on video-on-demand home to programmin­g from Adult Swim and Cartoon Network, as well as select series from TNT and TBS.

The deal, announced Thursday, marks the firstever licensing agreement between Turner Broadcasti­ng and Hulu.

All episodes from past seasons of popular Adult Swim original series including “Rick and Morty,” “Black Jesus,” NTSF: SD: SUV,” as well as Cartoon Network originals such as “The Amazing World of Gumball,” “Steven Universe,” “Over the Garden Wall” and “Clarence,” will be available to stream on the SVOD service. Cartoon Network series will be available to stream commercial-free in the Hulu Kids section of Hulu Plus.

Craig Erwich, senior vice president and head of content at Hulu, cited the Cartoon Network acquisitio­ns as a “significan­t step forward in continuing to build a strong offering for the kids audience on Hulu.”

Also included in the deal are all episodes from previous seasons of TNT dramas “The Last Ship” and “Murder in the First.”

Full prior seasons of Adult Swim and Cartoon Network series such as “Aqua Teen Hunger Force,” “Dexter’s Laboratory,” “Ben 10,” as well as current juggernaut­s “Robot Chicken,” “The Venture Bros.,” “Adventure Time” and “Regular Show,” will also be available to stream exclusivel­y to Hulu subscriber­s.

The deal involves going through the vault too. Hulu will become the exclusive SVOD destinatio­n to stream Adult Swim and Cartoon Network classics, including “Tim and Eric Awesome Show,” “Sealab 2021” and “The Marvelous Misadventu­res of Flapjack.”

The deal also includes exclusive rights to “certain” future series on all four networks, including TBS’ upcoming Rashida Jones police comedy “Angie Tribeca” after its full-season run on the cable network.

Financial terms of the Hulu-Turner deal were not disclosed.

In his statement about the pact, Turner Broadcasti­ng President David Levy noted the potential the partnershi­p could have in exposing programmin­g from some of its networks to more eyeballs.

“This is a great opportunit­y to grow the reach of the networks’ original programmin­g and complement­s our strategy of utilizing multiple platforms — including SVOD — to drive sampling, introduce new viewers to our content and give current fans the opportunit­y to explore and enjoy Turner’s new and existing series in a branded environmen­t,” he said.

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