Growth is show­ing in wear­ables mar­ket

Los Angeles Times - - BUSINESS BEAT - By An­drea Chang an­drea.chang@la­ Twit­ter: @byan­dreachang

In the three months lead­ing up to the April re­lease of the Ap­ple Watch, the wear­ables mar­ket con­tin­ued to show strong growth.

The world­wide wear­able de­vice mar­ket recorded its eighth con­sec­u­tive quar­ter of steady growth in the first quar­ter this year, with ven­dors ship­ping a to­tal of 11.4 mil­lion wear­ables, ac­cord­ing to re­search firm IDC. That was a 200% in­crease from 3.8 mil­lion in the year-ear­lier quar­ter.

“Buck­ing the post-hol­i­day de­cline nor­mally as­so­ci­ated with the first quar­ter is a strong sign for the wear­ables mar­ket,” IDC Re­search Man­ager Ra­mon Lla­mas said in Wed­nes­day’s report.

He said the growth demon­strated grow­ing con­sumer in­ter­est and tech com­pa­nies’ abil­ity to de­liver com­pelling prod­ucts and ex­pe­ri­ences. De­mand from emerg­ing mar­kets is also on the rise.

Now that the Ap­ple Watch has hit store shelves, IDC is pre­dict­ing that the wear­ables land­scape will shift sig­nif­i­cantly.

“The Ap­ple Watch will likely be­come the de­vice that other wear­ables will be mea­sured against, fairly or not,” Lla­mas said. “This will force the com­pe­ti­tion to up their game in or­der to stay on the lead­ing edge of the mar­ket.”

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