Subway to drop all artificial ingredients
Subway is putting a new spin on its “Eat Fresh” motto, saying it will remove all artificial f lavors, colors and preservatives from its North American menu by 2017.
The Milford, Conn., company announced the changes Thursday, adding the sandwich purveyor to a growing list of fast-food eateries and other companies that have sworn off artificial ingredients in hopes of attracting more health-conscious customers.
Just last week, Taco Bell and Pizza Hut said they would use natural alternatives, such as real black pepper instead of synthetic ingredients.
Elizabeth Stewart, director of corporate social responsibility, said the company will be changing the recipes for all its products, and has already removed some artificial ingredients, such as the caramel coloring in its nine-grain bread and roast beef.
Another example is the banana peppers, which will be colored with turmeric instead of Yellow No. 5 to “give it a more natural look,” Stewart said.
Subway has tried to tout its sandwiches as a more healthful alternative to hamburgers, enlisting athletes such as swimmer Michael Phelps and gymnast Nastia Liukin to appear in commercials over the years.
The chain came under fire last year when Food Babe blogger Vani Hari petitioned the company to remove azodicarbonamide, an ingredient used as a bleaching agent and dough conditioner, from its breads. Azodicarbonamide is also used to make yoga mats. Subway said it phased out the ingredient in April.