Whole Foods names its new ‘hip’ chain 365
Whole Foods Market Inc. said its new “hip-cool technology-oriented” chain will be named 365 by Whole Foods Market, borrowing the name of its value brand.
The grocery store, known for expensive organic food, also announced an executive to run the new millennial-focused operation. The company said Jeff Turnas, a 20-year veteran with Whole Foods, will serve as president of the lower-cost 365 stores.
The stores are slated to open next year.
When Whole Foods announced the new chain in May it said stores would be geared toward the large population of 18- to 34-yearolds and offer all-natural food at lower prices.