L.A. sum­mer hair? Go ca­sual

Los Angeles Times - - P9 - By Alene Daw­son im­age@la­times.com

Celebrity hair­styl­ist Frédéric Fekkai sits com­fort­ably on the couch nes­tled on the sec­ond­floor bal­cony of his self-named West Hol­ly­wood sa­lon. A canopy of lush, green trees just out­side the build­ing and clear sun­shine sparkling through­out the space frame his tan, ca­su­ally dressed physique as he talks. It is a pic­ture-per­fect mo­ment rep­re­sent­ing Cal­i­for­nia’s love of in­doorout­door living as he talks about sum­mer hair care and style trends, such as those we saw on spring/sum­mer 2015 fash­ion show run­ways: hair half-up/half­down, deep parts, bobs, braids, pony­tails, highly tex­tured and wavy hair, side-swept bangs and the wet look.

How have sum­mer hair prod­ucts changed in the last 10 years?

They were tack­ier — stick­ier — and so would weigh the hair down more.

To­day, the tech­nol­ogy al­lows us to have much lighter in­gre­di­ents that help the hair and pen­e­trate the hair much bet­ter and faster. Also, the UV pro­tec­tion tech­nol­ogy is much bet­ter and less harm­ful to the hair.

Here in L.A., do we have more of a prob­lem with our hair dry­ing out?

Yes, ex­actly. L.A. is al­most like Brazil in a way. It’s very hot, very dry.

Wa­ter also has an ef­fect on the hair. So it’s so im­por­tant to have the hair not only well­pro­tected from the sun, but also from the wa­ter with a great mois­tur­izer.

What about hair, of­ten dyed, that turns brassy in the sun?

It’s a very good point. This is why we are mak­ing prod­ucts to pro­tect the hair from be­ing brassy or or­angey. Th­ese prod­ucts are fan­tas­tic friends to have against the sun.

What hair trends do you think will be big this sum­mer in L.A.?

The wet look is re­ally big for sum­mer, be­cause it works with more of the non­cha­lant, bo­hemian fash­ion, beachy kind of look, you know?

Even wealthy peo­ple do [this look], in­clud­ing peo­ple in Sil­i­con Val­ley. There is this whole new shift of not work­ing so much in the of­fice any­more, but work­ing more from a stu­dio or from home or be­ing mo­bile. Peo­ple are wear­ing sneak­ers. They don’t wear suits any­more. Like me, I used to have a much more dressy look be­fore.

Now, we are much more re­laxed with khakis and jeans and driv­ing shoes. So the hair­styles re­flect that.

What about hair color trends?

There are a lot of great new colors com­ing in. For some rea­son, there’s a ten­dency to be red now.

Like straw­berry blond, not like a deep red.

Like Jes­sica Chas­tain?

Ex­actly. Cop­pery red, straw­berry blond, those colors are very big, and it can be also with the high­lights, as well.... It’s eas­ier for brunets to go from brunet to red than to blond.

Are ’90s-style chunky high­lights com­ing back?

They are, but not like it used to be in the ’90s.

In the ’90s, [chunky high­lights] were com­ing from the top down. Now we do it just on the ends.

Will we still see bobs?

Bobs are still strong. Bobs are al­ways a clas­sic, but it is a lit­tle bit dif­fer­ent. Bobs now are a lit­tle shorter. A lit­tle bit more asym­met­ri­cal and de­con­structed to look more tou­sled. Again, more of a ca­sual look.

And braids and pony­tails?

Braids are com­ing back very strongly. But now it’s more play­ing with a sin­gle braid that goes around the head or a lit­tle braid in a pony­tail....

Pony­tails are fun. They’re a strong, beau­ti­ful state­ment, and you can do so much with them … also try de­con­struct­ing them.

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