Tif­fany plays with time

Los Angeles Times - - IMAGE - By Adam Tschorn adam.tschorn@latimes.com

Ven­er­a­ble jew­elry brand Tif­fany & Co. has re­booted its time­piece busi­ness with the launch of a new watch called the CT60. Inspired by a Tif­fany style from the 1940s that was a birth­day gift to Pres­i­dent Franklin De­lano Roo­sevelt (and which he ap­par­ently wore while at­tend­ing the Yalta Con­fer­ence), it’s a clean, round, Swiss-made watch that man­ages to feel both a tiny bit retro and time­less all at once.

The CT in the style name comes from the ini­tials of founder Charles Tif­fany, andthe 60 is a nod to the num­ber of sec­onds in a minute (the mar­ket­ing cam­paign links the clock Charles Tif­fany erected out­side his first store in1853 to the phrase “a New York minute.”)

Although jeweler Tif­fany& Co. has been in the time-keep­ing busi­ness since 1847, it part­nered with Swatch Group in 2007 to have the Swiss watch­mak­ing con­glom­er­ate make its time­pieces. That part­ner­ship ended in 2011, and the watch busi­ness was brought back in-house. The CT60 col­lec­tion, which hit re­tail in April, marks the brand’s first big time­piece launch since then. The move­ments, though, are still Swiss-made, since that’s the gold stan­dard for lux­ury time­pieces.

The CT60 col­lec­tion for men and women fea­tures three styles: the Three-Hand, which in ad­di­tion to hours, min­utes and sec­onds in­cludes a small date win­dow above the 6 o’clock po­si­tion; the Cal­en­dar, which in­di­cates date on the out­er­most ring of the dial and the month in a sub­dial above the 6 o’clock po­si­tion; and the Chrono­graph, with two sub­di­als that per­forms top watch func­tions. The col­lec­tion in­cludes 34-mil­lime­ter, 40-mil­lime­ter and 42-mil­lime­ter watch cases in stain­less steel or 18k rose gold. Prices range from $4,250 to $15,500 at Tif­fany bou­tiques and at tif­fany.com.

THE NEW CT60 time­piece col­lec­tion from Tif­fany & Co. in­cludes the Chrono­graph, fea­tur­ing two sub­di­als with stop­watch func­tions. The watch is of­fered in a black al­li­ga­tor strap or a stain­less-steel band.

Tif­fany & Co.

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