Mar­riott reaches deal for mu­sic

Los Angeles Times - - COMPANY TOWN -

Mar­riott is get­ting into the mu­sic busi­ness, so to speak.

The ho­tel chain said it is link­ing up with Uni­ver­sal Mu­sic Group in a part­ner­ship in which some of the mu­sic con­glom­er­ate’s top stars will per­form at Mar­riott ho­tels, as well as other brand­ing op­por­tu­ni­ties.

It’s the latest move as var­i­ous ho­tel chains join with mu­sic stars to lure guests with spe­cial con­certs and events with top acts for its re­wards mem­bers.

Mar­riott is go­ing one step fur­ther with what it calls a “f irst- of- its- kind” part­ner­ship with Uni­ver­sal, whose acts in­clude Kanye West, U2, Tay­lor Swift and Sam Smith, to hold con­certs, of­fer mu­sic down­loads, video se­ries, con­cert tick­ets and other in­cen­tives.

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