Between north and south
The air, maritime and land transport in a country like El Salvador is crucial for the economy and society. The more the infraestructures get developed the more important the logistic sector will be. The salvadoran administration is focused on the development of communication channels and airport infraestructure that will be boosted by the Fomilenio and Proesa plans. That is the hope hold by logistic companies of El Salvador, one of the most importante companies is Urbano Express, multinational company that has established a leadership position in Ecuador, Peru, Argentina. It was established in El Salvador since 1998, it started as a mail delivery company, nowadays, it developes logistic solutions and Marketing Intelligence, allowing their customers to connect efficiently with yours through innovative tools in practical and effective solutions. Their solution portfolio includes standardization, geo – referencing, enrichment, segmentation, exploration and visualization of databases; black and white and color digital printing with variable information of images and texts, as physical deliveries or digital media optimizing the response for Multichannel Direct Marketing Campaigns. They also offer logistics services including warehousing, physical distribution and technology integration for the development of electronic commerce. Its President Arnoldo Villafuerte comments more about the begining and objectives: “The Company started due to a necessity of customer, who we served in DHL, that is the world leader in international express, moving a lot of international packages. Customers asked us to deliver bank statements with barcodes, we started as private and credit cards corporate E- Mail massive, statements for Telefonica, Telecom, Citibank and other banks, especially to serve Bank Of Pichincha, which had a preponderance in the market. Mr. Egas, President of the bank, is also our partner. Urbano is in Peru, Ecuador, Argentina and has begun Marketing Intelligence operations in Chile, Mexico and Venezuela. But customer demand was evolving to corporate email, corporate solutions for larger enterprises. Previously each bank had its own logistic center, but they realizaed if Urbano was specialized in this operation it will be more efficient for them. What they do with credit cards is to avoid falling into bad hands to prevent fraud. Banks only have to enter our website and track the delivery of envelopes with the bar code. It is a technique developed by Urbano with the experience of DHL. With more tan 7 thousand employees across the Company and 100 branches that annually move 300 million shipments. They have a thousand employees in El Salvador and 12 branches with 24 hours a day, 7 days a week customer service. They are also exclusive agents of DHL, “Customers can send their documents through our branches in every neighborhood to then reaches DHL. We have strategic alliances in 4 countries.” Says Mr. Villafuerte.