Be­tween north and south

Los Angeles Times - - EL SALVADOR -

The air, mar­itime and land trans­port in a coun­try like El Salvador is cru­cial for the econ­omy and so­ci­ety. The more the in­fraestruc­tures get de­vel­oped the more im­por­tant the lo­gis­tic sec­tor will be. The sal­vado­ran ad­min­is­tra­tion is fo­cused on the de­vel­op­ment of com­mu­ni­ca­tion chan­nels and air­port in­fraestruc­ture that will be boosted by the Fomilenio and Proesa plans. That is the hope hold by lo­gis­tic com­pa­nies of El Salvador, one of the most im­por­tante com­pa­nies is Ur­bano Ex­press, multi­na­tional com­pany that has es­tab­lished a lead­er­ship po­si­tion in Ecuador, Peru, Ar­gentina. It was es­tab­lished in El Salvador since 1998, it started as a mail de­liv­ery com­pany, nowa­days, it de­vel­opes lo­gis­tic so­lu­tions and Mar­ket­ing In­tel­li­gence, al­low­ing their cus­tomers to con­nect ef­fi­ciently with yours through in­no­va­tive tools in prac­ti­cal and ef­fec­tive so­lu­tions. Their so­lu­tion port­fo­lio in­cludes stan­dard­iza­tion, geo – ref­er­enc­ing, en­rich­ment, seg­men­ta­tion, ex­plo­ration and vi­su­al­iza­tion of data­bases; black and white and color dig­i­tal print­ing with vari­able in­for­ma­tion of im­ages and texts, as phys­i­cal de­liv­er­ies or dig­i­tal media op­ti­miz­ing the re­sponse for Mul­ti­chan­nel Di­rect Mar­ket­ing Cam­paigns. They also of­fer lo­gis­tics ser­vices in­clud­ing ware­hous­ing, phys­i­cal dis­tri­bu­tion and tech­nol­ogy in­te­gra­tion for the de­vel­op­ment of elec­tronic com­merce. Its Pres­i­dent Arnoldo Vil­la­fuerte com­ments more about the be­gin­ing and ob­jec­tives: “The Com­pany started due to a ne­ces­sity of cus­tomer, who we served in DHL, that is the world leader in in­ter­na­tional ex­press, mov­ing a lot of in­ter­na­tional pack­ages. Cus­tomers asked us to de­liver bank state­ments with bar­codes, we started as pri­vate and credit cards cor­po­rate E- Mail mas­sive, state­ments for Tele­fon­ica, Tele­com, Citibank and other banks, es­pe­cially to serve Bank Of Pich­in­cha, which had a pre­pon­der­ance in the mar­ket. Mr. Egas, Pres­i­dent of the bank, is also our part­ner. Ur­bano is in Peru, Ecuador, Ar­gentina and has be­gun Mar­ket­ing In­tel­li­gence oper­a­tions in Chile, Mexico and Venezuela. But cus­tomer de­mand was evolv­ing to cor­po­rate email, cor­po­rate so­lu­tions for larger en­ter­prises. Pre­vi­ously each bank had its own lo­gis­tic cen­ter, but they re­al­izaed if Ur­bano was spe­cial­ized in this op­er­a­tion it will be more ef­fi­cient for them. What they do with credit cards is to avoid fall­ing into bad hands to pre­vent fraud. Banks only have to en­ter our web­site and track the de­liv­ery of en­velopes with the bar code. It is a tech­nique de­vel­oped by Ur­bano with the ex­pe­ri­ence of DHL. With more tan 7 thou­sand em­ploy­ees across the Com­pany and 100 branches that an­nu­ally move 300 mil­lion ship­ments. They have a thou­sand em­ploy­ees in El Salvador and 12 branches with 24 hours a day, 7 days a week cus­tomer ser­vice. They are also ex­clu­sive agents of DHL, “Cus­tomers can send their doc­u­ments through our branches in ev­ery neigh­bor­hood to then reaches DHL. We have strate­gic al­liances in 4 coun­tries.” Says Mr. Vil­la­fuerte.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.