At SOCO, you’ll dis­cover Brown Jor­dan, the world’s finest maker of in­no­va­tive, metic­u­lously de­signed and ex­cep­tion­ally crafted out­door fur­ni­ture and ac­ces­sories.

Los Angeles Times - - ADVERTISING SUPPLEMENT - BROWN JOR­DAN at SOCO 3323 Hy­land Av­enue 949.760.6900 brown­jor­dan.com

Founded in 1945 in Pasadena - and with its only re­tail store at SOCO in Costa Mesa - Brown

Jor­dan has the out­door fur­nish­ings you need to cel­e­brate an endless sum­mer in iconic style. Re­cently, we sat down with Brown Jor­dan’s Chief Brand Cu­ra­tor (and HGTV star) Steve El­ton, for a time­less con­ver­sa­tion about the com­pany’s most clas­sic col­lec­tions. Q: Tell us a bit about what makes the Tami­ami col­lec­tion so iconic.

Steve El­ton: This col­lec­tion goes back to the late 1950s. We were look­ing for a light­weight chair that didn’t need a lot of main­te­nance. One of our founders had seen a chair made of wood and leather in­side an Amer­i­can In­dian ex­hibit at a mu­seum in Pasadena. He was so in­spired that he de­cided to cre­ate Tami­ami, one of the first tubu­lar col­lec­tions in our in­dus­try built with vinyl straps.

Q: How did the Kan­tan de­sign evolve?

Steve El­ton: Kan­tan was in­tro­duced in 1958 and it’s a slightly dif­fer­ent ver­sion of Tami­ami. We part­nered with Ja­panese de­signer Tadao Inouye in Chicago to col­lab­o­rate with us on this Mid-cen­tury de­sign. There are pho­tos of the Kennedys us­ing our Kan­tan chairs in their homes. Dur­ing the 2012 Ca­sual Fur­ni­ture Show in Chicago, we re-in­tro­duced the Kan­tan col­lec­tion us­ing brass (rather than alu­minum) and an in­no­va­tive Sun­brella strap that we de­vel­oped. It won the best de­sign award! This is a per­fect ex­am­ple of why our de­signs are truly time­less.

Q: Build­ing on the suc­cess of the Kan­tan, you de­vel­oped the Flex chair. Tell us about that process.

Steve El­ton: We were so suc­cess­ful with the new stretch­able strap on the Kan­tan that we wanted to uti­lize it within an­other de­sign. When you look at Kan­tan and Tami­ami, they’re vis­ually sim­i­lar but it’s all about the de­tails. Flex is a larger scale chair com­bin­ing cast and ex­truded alu­minum with a 2-inch strap in­stead of a 1-inch lace. It gives you a whole new look and feel. We wanted to cre­ate a more lin­ear de­sign to get more use out of the sun­cloth strap and lace so this col­lec­tion was de­vel­oped in 2013.

Visit Brown Jor­dan to­day to view the Tami­ami, Kan­tan and Flex de­signs and their ex­ten­sive col­lec­tions of stylish and time­less out­door fur­nish­ings and ac­ces­sories.

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