A summer tee for L.A.
Last month, hometown brand Buck Mason launched what co-founders Sasha Koehn and Erik Allen Schnakenberg describe as “the ultimate T-shirt for summers in Los Angeles.” The 4-yearold brand, which has stores in Venice and Silver Lake, is known for its clean, streamlined aesthetic, and the label has transferred that sensibility to its new Costa tee. The $42 crew-neck shirt is made from ultra-light Supima cotton, known for its softness and breathability.
“We wanted to create something that could be worn to work or to do errands and easily go under a jacket for evening,” Koehn said. In the first week that the Costa tee launched in mid-May, it became a top seller in Buck Mason’s expansive collection of jeans, shirts, jackets and sweats.
“The reaction has been surprisingly incredible,” said Schnakenberg, adding that the most popular colors have been Pacific blue and black. The shirt, which also comes in white and gray, can be purchased at Buck Mason stores and www.buckmason.com.
THE COSTA tee from Buck Mason is meant to dress up or down.