A sum­mer tee for L.A.

Los Angeles Times - - SHOPPING -

Last month, home­town brand Buck Mason launched what co-founders Sasha Koehn and Erik Allen Sch­naken­berg de­scribe as “the ul­ti­mate T-shirt for sum­mers in Los Angeles.” The 4-yearold brand, which has stores in Venice and Sil­ver Lake, is known for its clean, stream­lined aes­thetic, and the la­bel has trans­ferred that sen­si­bil­ity to its new Costa tee. The $42 crew-neck shirt is made from ul­tra-light Supima cot­ton, known for its soft­ness and breatha­bil­ity.

“We wanted to cre­ate some­thing that could be worn to work or to do er­rands and eas­ily go un­der a jacket for evening,” Koehn said. In the first week that the Costa tee launched in mid-May, it be­came a top seller in Buck Mason’s ex­pan­sive col­lec­tion of jeans, shirts, jack­ets and sweats.

“The re­ac­tion has been sur­pris­ingly in­cred­i­ble,” said Sch­naken­berg, adding that the most pop­u­lar col­ors have been Pa­cific blue and black. The shirt, which also comes in white and gray, can be pur­chased at Buck Mason stores and www.buck­ma­son.com.

Buck Mason

THE COSTA tee from Buck Mason is meant to dress up or down.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.