App to help the cu­ri­ous Dis­cover L.A.

Here’s a travel app that fo­cuses on Los An­ge­les neigh­bor­hoods of in­ter­est to vis­i­tors as well as lo­cal res­i­dents look­ing for a great day out.

Los Angeles Times - - TRAVEL - Jen Leo

Name: Dis­cover L.A. app. What it does: The in­ter­ac­tive app points trav­el­ers to lo­cal events and the best places to stay or eat. Build your own “Pass­port” by “lik­ing” items with the heart icon. The di­verse op­tions in the “Do” sec­tion in­clude “Find Hid­den Bars,” “Hard­core Hikes,” “Elvis Pres­ley’s L.A.,” “Sweat with Celebs,” “Cock­tails with a View” and more. Cost: Free. Avail­able: In the App Store, re­quires iOS 8.0 or later. Com­pat­i­ble with iPhone, iPad and iPod touch. In Google Play, re­quires An­droid 4.4 and up.

What’s hot: The app uses pro­pri­etary ar­ti­fi­cial in­tel­li­gence to op­ti­mize the user’s Los An­ge­les ex­pe­ri­ence. “Through smart tech­nol­ogy, the app lit­er­ally knows to serve up soup and in­door din­ing sug­ges­tions on cool days; the clos­est beaches and ice cream on warm days,” said Don Skeoch, chief mar­ket­ing of­fi­cer of Dis­cover Los An­ge­les. Don’t miss the “Scav­enger Hunt” with the pin and map icon in the lower left cor­ner of the app. You can check in at 16 ice cream hot spots across town and un­lock stamps for your per­sonal pass­port and to win prizes. If this is your first visit to L.A., click on the notes board in the lower right sec­tion of the app for prac­ti­cal ad­vice such as a Be­gin­ner’s Guide to L.A., Metro Map, driv­ing tips and in­tro­duc­tions to neigh­bor­hoods. Visit the com­pan­ion web­site, dis­cov­er­losan­ge­, for its “Lis­tog­ra­phy,” where celebri­ties of­fer sug­ges­tions about what to do.

What’s not: The “Stay” sec­tion was well or­ga­nized ac­cord­ing to travel styles and neighborhood de­scrip­tions, but I couldn’t find a way to sort the ho­tel search re­sults by star rat­ing or price. —

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