Rosen­berg is named CEO of Def Jam la­bel

Eminem’s man­ager re­places Steve Bar­tels in a shake-up at top.

Los Angeles Times - - COMPANY TOWN - By Ethan Var­ian ethan.var­ian@la­times.com Twitter: @ethanvar­ian

Def Jam Record­ings announced a man­age­ment shake-up Thurs­day, nam­ing Paul Rosen­berg as its new chief ex­ec­u­tive.

Rosen­berg, a vet­eran man­ager and record la­bel ex­ec­u­tive, re­places Steve Bar­tels, who will re­main at the New York hip-hop la­bel un­til the end of the year.

Rosen­berg is the long­time man­ager for su­per­star rap­per Eminem and has re­leased al­bums for 50 Cent and others as pres­i­dent of Shady Records, which he launched with Eminem in 1999.

Def Jam is a sub­sidiary of Univer­sal Mu­sic Group. Rosen­berg will re­port to the com­pany’s CEO and chair­man, Lu­cian Grainge.

“Paul brings with him not only a re­mark­able record of suc­cess in hip hop, but an en­trepreneurial drive and a deep passion for artist de­vel­op­ment that will build upon Rick [Ru­bin’s] and Rus­sell [Sim­mons’] en­dur­ing legacy,” Grainge said in a state­ment.

Bar­tels was named CEO in 2014 and over­saw block­buster re­leases by Def Jam artists such as Justin Bieber and Kanye West.

“It has been my honor and priv­i­lege to helm Def Jam Record­ings,” Bar­tels said in a state­ment. “I am proud of the strength and di­ver­sity of the ros­ter that we have built, which con­tin­ues to re­flect the in­de­pen­dent roots it was founded on.”

Def Jam was founded by pro­duc­ers Ru­bin and Sim­mons in 1984. The pair helped bring hip-hop into the main­stream with artists in­clud­ing the Beastie Boys and LL Cool J.

“The Def Jam name has meant so much to me for so long, and it’s a dream come true to be able to be a part of the next chap­ter in the la­bel’s sto­ried legacy,” Rosen­berg said in a state­ment.

Rosen­berg will con­tinue to man­age Eminem, who is signed to Univer­sal-owned la­bel In­ter­scope Records/ Af­ter­math En­ter­tain­ment. He also will re­main pres­i­dent of Shady Records.

Bryan Bed­der Getty Images

PAUL ROSEN­BERG is a vet­eran man­ager and record la­bel ex­ec­u­tive.

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