The Choice is Clear

A waterborne basecoat that's easy to mix, match, and ap­ply? Yup. Ax­alta's got it.


The won­der­ful world of paint is an in­ter­est­ing one. On the one hand, every­one seems to know what they want, but on the other hand they have no clue how painters ac­tu­ally work their magic. In short, paint is both an art and a sci­ence.

It’s a mag­i­cal and some­what cer­e­mo­ni­ously crafted process that high­lights the ex­cel­lence of one’s body­work—or the blun­ders of a job not so well done. And you know what I mean.

A good paintjob shows it all. Un­like makeup, which cov­ers up pot­holes and wrin­kles, paint will mag­nify any im­per­fec­tions.

But get your­self a good body man and a bad painter and you have now cre­ated a recipe for dis­as­ter.

The process of paint­ing is a whole other an­i­mal, and when it comes to basecoats, Ax­alta has now re­leased a new prod­uct that is sure to get you ex­cited and in­ter­ested.

Ax­alta has cre­ated a waterborne basecoat that’s all that and a bag of chips. In short, Ax­alta’s Cro­max Waterborne Basecoat EZ sim­pli­fies ev­ery­thing but com­pro­mises noth­ing, thus mak­ing the choice very clear. With less ma­te­rial con­sump­tion and essen­tially no flash time be­tween basecoat and clearcoat, Cro­max EZ is de­signed to de­liver bet­ter cov­er­age and speed than com­pet­ing waterborne sys­tems. In all, this new prod­uct is not just bet­ter for you as a car en­thu­si­ast, but bet­ter for your pock­et­book, your time, your bot­tom line, and your end re­sults.

Easy To Mix

Cro­max EZ takes the ag­i­ta­tion out of mix­ing in ev­ery sense of the word. Their per­fectly even ton­ers elim­i­nate the need for a con­ven­tional mix­ing ma­chine. Just give the can a gen­tle shake and you’re ready to go. We also can’t for­get to men­tion that they use a sin­gle re­ducer and mix ra­tio across all for­mula types and en­vi­ron­men­tal con­di­tions.

Easy To Match

With Cro­max EZ, you’re get­ting more than just a can of paint. You’re get­ting the ul­ti­mate in col­or­match tech­nol­ogy, which in­cludes a 5,500-plus piece chip set that’s been chro­mat­i­cally sorted, mak­ing sure that you can quickly ver­ify color at a glance. And with more than 24,000 for­mu­las, their state-of-the art color tools give you an ex­act match for any paint, solid or ef­fect, no mat­ter the ve­hi­cle’s age. Yes … it’s that easy!

Easy To Ap­ply

If it’s not bro­ken, don’t fix it.

That’s why Cro­max EZ is de­signed to work with the same coat-flash ap­pli­ca­tion process painters al­ready mas­tered. Plus, it works with Ax­alta’s proven Cro­max primers,

seal­ers, and clearcoats. So there’s no spe­cial ap­pli­ca­tion or blend­ing train­ing re­quired. All painters can keep do­ing the job the way they’ve al­ways done it. Backed by Ax­alta Coat­ing Sys­tems, Cro­max EZ pro­vides a first-class fin­ish for your cus­tomers and a bet­ter bot­tom line for you.

I know you prob­a­bly don’t want to hear this but waterborne paints are the fu­ture of paint re­fin­ish­ing. No se­ri­ously it is. We get it, you’re in love with sol­vent-based paints, boast about their ben­e­fits, but at the end of the day sol­vent-based paints are like Block­buster and

Toys R Us—a dis­tant mem­ory that’s been re­placed with quicker, more ef­fi­cient op­tions.

This lat­est cre­ation by Ax­alta is proof that this is merely the be­gin­ning of a bet­ter, more sus­tain­able way of do­ing things, which ben­e­fits not only the shop and the painter but the en­vi­ron­ment as well. That’s why Ax­alta is com­mit­ted to pro­vid­ing high-qual­ity waterborne solutions—such as Cro­max EZ— that meet low-VOC reg­u­la­tions across North Amer­ica.

Their new waterborne basecoat de­liv­ers ex­cep­tional re­sults and the col­or­match ca­pa­bil­ity your cus­tomer de­mands. With the same coat-flash ap­pli­ca­tion process they have per­fected, there are 24,500plus color for­mu­las along with 35 solid ton­ers, 15 ef­fect ton­ers, 19 liq­uid pearl ton­ers, two binders, one flop con­trol, and one re­ducer. Cro­max EZ has no added wait time be­fore ap­ply­ing clearcoat af­ter the fi­nal coat is matte. All other waterborne prod­ucts coun­cil painters to wait 15 min­utes af­ter the fi­nal coat is matte be­fore ap­ply­ing clear. EZ’s harder film de­vel­op­ment elim­i­nates the need to wait the added 15 min­utes be­fore clear­ing, and the harder film com­pared to other softer film prod­ucts will al­low you to sand off im­per­fec­tions like small de­fects or dirt. Other waterborne prod­ucts that have a softer film tend to ball up or tear if you at­tempt to sand them, mak­ing in-process re­pair nearly im­pos­si­ble. That’s not the case with EZ; once it’s matte you can nib sand or even take a me­chan­i­cal san­der to it if need be. Sim­ple, fa­mil­iar ap­pli­ca­tion and blend­ing with no wait be­fore clear trans­lates into shorter train­ing, a quick tran­si­tion, and less down­time. As for us want-to-be or less-skilled painters this means less train­ing, fewer mis­takes, more con­sis­tent ap­pli­ca­tion, and bet­ter re­sults.

Keep in mind that the at­tributes of Cro­max EZ will be sim­i­lar but su­pe­rior to com­pet­i­tive coat/flash waterborne basecoats. With a much more fa­mil­iar process and a cy­cle time ad­van­tage, the EZ sys­tem elim­i­nates com­peti­tors’ 15-minute dry to clear wait time while hav­ing a con­sump­tion ad­van­tage and tight color tar­gets matched to chips to im­prove color. For more in­for­ma­tion on this in­cred­i­ble new sys­tem, please visit them on­line for a com­pre­hen­sive look into not only their prod­ucts but also the fu­ture of paint.

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