“The Art of Pink” Trans­forms The Penin­sula Tokyo

Luxe Beat Magazine - - Contents -

The Penin­sula Tokyo is once again think­ing pink for a pur­pose this Oc­to­ber, when it marks Breast Can­cer Aware­ness Month with its eighth an­niver­sary in 2015 to raise aware­ness and funds for lo­cal breast can­cer char­i­ties. Over the course of the month, guests may enjoy pink-in­spired fash­ion, pho­tog­ra­phy, din­ing and spa ex­pe­ri­ences, with JPY 500 from each sale do­nated to the Ja­pan Breast Can­cer Screen­ing So­ci­ety®. The drive is part of a brand-wide pro­gram launched in Hong Kong in 2010 and now par­tic­i­pated in by each of the ten Penin­sula Ho­tels world­wide.

Pink is the pre­ferred color at The Penin­sula Tokyo through­out the month of Oc­to­ber. This year, in a cel­e­bra­tion of the fun-lov­ing, fash­ion-for­ward girl­ish spirit, the ho­tel lobby will show­case six pho­to­graphs mounted on its lat­tice walls of Penin­sula Page­girls mod­el­ing a new col­lec­tion of pink-only hand-knit wire­bags by An­teprima Cre­ative Di­rec­tor Izumi Ogino. An in­stant hit when they were first re­leased in 1998, An­teprima wire­bags have since be­come an iconic sym­bol of the con­fi­dence, strength and play­ful­ness that char­ac­ter­ize to­day’s in­de­pen­dent young women. Izumi’s unique Hello Kitty® and My Melody® wire­bags, to­gether with her ex­clu­sive pink creations in­clud­ing a panda, dog, pig and mon­key com­plete “The Art of Pink” wire­bag col­lec­tion.

A high­light of the month will be an auc­tion of Izumi’s “The Art of Pink” wire­bag col­lec­tion at the ex­clu­sive in­vi­ta­tion-only “The Art of Pink Char­ity Gala Din­ner” on Oc­to­ber 19, 2015. Chef de Cui­sine Lau­rent Poitevin of Le Lobby at The Penin­sula Paris will pre­pare a five-course din­ner ac­com­pa­nied by a stel­lar lineup of French wines and Cham­pagne spon­sored by im­porters Enoteca Co., Ltd. and Vi­no­rum Co., Ltd. With the gen­er­ous sup­port of lux­ury fash­ion mag­a­zines 25ans and Richesse, The Penin­sula Tokyo plans to raise more than JPY 1.2 mil­lion to do­nate to Keep A Breast Ja­pan®.

In a show of sol­i­dar­ity with can­cer sur­vivors and their fam­i­lies, and un­der­scor­ing the ar­chi­tect’s vi­sion of a Ja­panese lantern when lit at night, The Penin­sula Tokyo be­comes a shin­ing pink bea­con ev­ery evening in Oc­to­ber, when all sides of its soaring 100-me­ter ex­te­rior are il­lu­mi­nated in pink. All staff mem­bers wear a spe­cially com­mis­sioned pink rib­bon pin, and the ho­tel’s flo­ral de­signs sport rosy hues as well.

At the con­clu­sion of last year’s cam­paign, The Penin­sula Tokyo raised JPY 3.32 mil­lion for Keep A Breast Ja­pan® and JPY 909,902 for the Ja­pan Breast Can­cer Screen­ing So­ci­ety® – a to­tal of JPY 4,229,902 in sup­port of their many ac­tiv­i­ties to foster aware­ness about early de­tec­tion and treat­ment. At Keep A Breast Ja­pan®, such ini­tia­tives in 2014 in­cluded lo­cal­iza­tion of an English­language “Check Your­self” app for a Ja­panese au­di­ence, dis­tri­bu­tion of self-check cards and aware­ness bracelets, and the in­stal­la­tion, at women’s clin­ics and col­lege cam­puses, of color­ful vend­ing ma­chines de­signed with in­struc­tive pan­els on self-check tech­niques.

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